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City Lethbridge, Alberta
Branding 107-7 The River
Slogan Today's Best Music
Frequency 107.7 MHz
First air date August 28, 1959 as CHEC-FM
Format hot adult contemporary
ERP 100,000 watts
HAAT 183.4 meters (602 ft)
Class C
Transmitter coordinates 49°41′46″N 112°49′52″W / 49.696°N 112.831°W / 49.696; -112.831Coordinates: 49°41′46″N 112°49′52″W / 49.696°N 112.831°W / 49.696; -112.831
Callsign meaning C F RiVer
Owner Rogers Communications
(Rogers Broadcasting Ltd.)
Sister stations CJRX-FM
Website 107.7 The River

CFRV-FM is a Canadian radio station broadcasting at 107.7 FM in Lethbridge, Alberta. The station uses its on-air brand name as "107.7 The River" and plays an adult contemporary format since 2007 prior to this, they were a hot AC station around the same time CJBZ-FM shifted from adult hits to contemporary hit radio. This format change was to compete against rival station CJOC-FM. This makes Lethbridge the largest Alberta market without a hot adult contemporary station, having been overtaken from Edmonton in February 2010, virtually the same time when CKNO-FM signed on the air.

The station is currently owned & operated by Rogers Communications who also own sister station CJRX-FM.

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