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|Broadcast area||Central Ontario|
|Slogan||Barrie's Hit Music|
|Frequency||93.1 MHz (FM)|
|First air date||May 21, 1977|
|HAAT||303.5 meters (996 ft)|
|Callsign meaning||"Chay" is a Huron greeting loosely translated to "good day."|
|Owner||Corus Entertainment |
(Corus Radio Company)
CHAY-FM is a Canadian radio station in Barrie, Ontario broadcasting at 93.1 FM. The station airs a rhythmic-leaning Top 40/CHR format using its on-air brand name as Fresh 93.1. The station is owned by Corus Entertainment which also owns sister station CIQB-FM as well as other Corus radio stations across Canada.
CHAY-FM signed on the air originally with a hybrid easy listening/beautiful music format on May 21, 1977, but changed to more of an adult contemporary format the following decade with the decline of beautiful music on FM radio. The station was initially broadcast from a 1,000 foot tower just south of Barrie that it had shared with local television station CKVR-TV. On September 27 of that year, a small plane crashed into the tower, destroying the building and killing everyone on board. Toronto station CHIN-FM assisted CHAY in temporarily restoring its signal until the tower was replaced one year later.
In 1989, CHAY-FM moved from a traditional easy listening format to more of a mainstream adult contemporary format. Throughout the transition period, the station continued to attract an audience of a quarter million listeners per week.
On October 15, 2000, CHAY-FM flipped from adult contemporary to a hot adult contemporary/CHR format as "Energy 93.1" simulcasting some programming from its sister station CING-FM in Burlington, Ontario. In 2003, the station returned to its adult contemporary format as The New CHAY 93.1 FM. In 2008, the station was rebranded to FM93 "Barrie's Fresh Music Mix", but kept the same adult contemporary format.
On May 15, 2015, CHAY-FM re-branded under Corus' Fresh Radio brand as "93.1 Fresh Radio" with a hot adult contemporary format. After the station's rebranding, CHAY-FM became the eighth Corus radio station to adopt the "Fresh Radio" branding.
In 2019, the station was slightly re-branded to Fresh 93.1 and added more current music to their playlist, adopting a Top 40/CHR format
This section is empty. You can help by adding to it. (September 2018)
- "Fresh Start for CHAY". Radio Insight. Retrieved 16 May 2015.
- Official website
- CHAY-FM history – Canadian Communications Foundation
- Query the REC's Canadian station database for CHAY-FM