CHAY-FM

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CHAY-FM
City of license Barrie, Ontario
Broadcast area Central Ontario
Branding 93.1 Fresh Radio
Slogan Love The Music
Frequency 93.1 MHz (FM)
First air date May 21, 1977
Format Hot adult contemporary
Power 100,000 watts
Callsign meaning "Chay" is a Huron greeting loosely translated to "good day."
Owner Corus Entertainment
(Corus Radio Company)
Sister stations CIQB-FM
Webcast Listen Live
Website 931freshradio.ca

CHAY-FM is a Canadian radio station based in Barrie, Ontario broadcasting with 100,000 watts at 93.1 on the FM dial. It provides an hot adult contemporary format to Simcoe County, including the communities of Orillia, Midland, Collingwood, and dozens of others.

History[edit]

CHAY-FM began signed on with a beautiful music format on May 21, 1977, but changed to more of an adult contemporary format the following decade with the decline of beautiful music on FM. The station broadcast from a 1,000 foot tower just south of Barrie that it shared with local television station CKVR-TV. Later that year, on September 27, a small plane crashed into the tower, destroying it and killing everyone on board. Toronto station CHIN-FM assisted CHAY in temporarily restoring its signal until the tower was replaced one year later.

In 1989, CHAY-FM moved from traditional easy listening to a more modern soft adult contemporary format. Throughout the transition period, the station continued to attract an audience of a quarter million listeners per week.

On October 15, 2000, CHAY-FM flipped from adult contemporary to a contemporary hit radio format as "Energy 93.1" simulcasting some programing from its sister station CING-FM out of Burlington, Ontario. By 2003, the station returned to its adult contemporary format.

On March 11, 2011, the station flipped to an adult hits format as "CHAY Today @ 93.1 FM"; by June 2014, the station had transitioned to a hot adult contemporary format.

On May 15, 2015, CHAY-FM re-branded under Corus's Fresh Radio brand as "93.1 Fresh Radio.[1]

References[edit]

  1. ^ "Fresh Start for CHAY". Radio Insight. Retrieved 16 May 2015. 

External links[edit]

Coordinates: 44°26′10″N 79°43′47″W / 44.4361°N 79.7298°W / 44.4361; -79.7298