CHDI-FM

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CHDI-FM
Sonic radio.png
City Edmonton, Alberta
Branding Sonic 102.9
Slogan Alternative Edmonton
Frequency 102.9 MHz (FM)
First air date April 2005
Format Alternative
ERP 64,000 watts
Transmitter coordinates 53°31′54.7″N 113°46′52.2″W / 53.531861°N 113.781167°W / 53.531861; -113.781167Coordinates: 53°29′48″N 113°29′29″W / 53.49667°N 113.49139°W / 53.49667; -113.49139 (SONiC 102.9)
Owner Rogers Media
(Rogers Media, Inc.)
Sister stations Radio: CKER-FM, CHBN-FM
TV: CKEM-DT, CJEO-DT
Website www.sonic1029.com

CHDI-FM is a Canadian radio station broadcasting at 102.9 FM in Edmonton, Alberta. Owned by Rogers Media, it broadcasts an alternative rock format branded as Sonic 102.9.

History[edit]

The OK Radio Group Ltd. was granted this license in 2005 as one of three new FM stations in Edmonton.[1]

The station spent its first year broadcasting from a run down oil-field trailer on the property of the Airways Country Inn in Nisku, Alberta. The station founders wanted to get the station on the air as quickly as possible so it was decided they would broadcast from the trailer until their Gateway Boulevard studios were complete. Local media latched on to their "pirate" story, giving them a huge shot in the arm in their first year.[citation needed] In November 2006, Rogers Media acquired CHDI, and sister station CKER-FM.[2]

Since the station was launched in 2005, ratings have been steady around a 6.0 share, peaking at an 8.0 share, 4th place station in spring 2007, however CHDI dropped to a 4.8 share in fall 2008, making it the 10th most listened to station in Edmonton.

Upon inception of the new BBM Canada radio ratings devices, the PPM (Personal People Meter), Sonic has held a steady 8.0 market share and a top 4 or 5 radio station in the Edmonton market. A fact many in the Edmonton market knew to be more accurate with the audience, based on Sonic's prevalence with the listeners. [3][4][5]

CHDI is currently ranked #7 in the market with a 6.3 share according to the Fall 2011 PPM data report released by BBM Canada.[6]

References[edit]

External links[edit]