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City of license Windsor, Ontario
Broadcast area Detroit
Branding 89X
Slogan The Only New Rock Alternative
Frequency 88.7 MHz
First air date July 10, 1967 (as CKWW-FM)
Format Active-leaning alternative rock
Language(s) English
ERP 100,000 watts
HAAT 176 meters
Class C1
Facility ID 94688
Transmitter coordinates 42°10′14.88″N 82°59′29.01″W / 42.1708000°N 82.9913917°W / 42.1708000; -82.9913917
Callsign meaning The MiX
(former branding)
Former callsigns 1970-1990: CJOM
1967-1970: CKWW-FM
Owner Bell Media
(Bell Media Windsor Radio Partnership)
Webcast Listen Live

CIMX-FM (88.7 FM) — branded 89X — is a commercial active-leaning alternative rock radio station based in Windsor, Ontario. Initially a modern rock station, CIMX eased into a hard rock format that more closely follows a format popularized by late 1990's and early 2000's post grunge. 89X serves both Essex County, Ontario and Metro Detroit; its 100,000-watt signal reaches most of southwestern Ontario, southeastern Michigan, the Toledo metro area and the western Lake Erie shoreline of Ohio.

CIMX-FM also broadcasts a soft rock music program continuously on its 92 kHz SCMO subcarrier. The program is not intended for public reception, but rather provides background music for businesses, similar to Muzak.


CKWW-FM/Ohm FM[edit]

What is now CIMX had its first stint as a progressive/alternative rock station long before the birth of 89X. The station signed on July 10, 1967, as CKWW-FM, with an MOR/easy listening format. CKWW-FM added evening progressive rock programming in the fall of 1970. The following April, the station changed its calls to CJOM and the progressive format went full-time. "Om FM" (pronounced "Ohm FM") distinguished itself from its Detroit competitors WRIF, WWWW and WABX by emphasizing Canadian talent.

By 1976, the album rock sounds of Om FM had faded away and the station was again programming MOR music. However, in 1982, under the ownership of Geoff Stirling's company, Stirling Communications International (which also owned CKGM radio in Montreal and CHOZ-FM in St. John's, among other properties), the station made an abrupt switch to a CHR/Top 40 format. In the late 1980s, the station went by the moniker "Laser Rock," a reference to becoming one of the first, if not the first, radio stations in the Detroit area to program music solely from compact discs.

CJOM ran afoul of the CRTC in the summer of 1983 for its format change to contemporary hits. Then as now, all radio station format changes in Canada must be approved by the CRTC. CJOM had been approved for a "contemporary MOR" (a.k.a. adult contemporary) format, but analyses of the station's programming in May 1983 showed that almost all of the music being played was rock-oriented, that the station was playing 78% "hit" music rather than the allowed <50%, and that the station was not meeting its licence commitments for "foreground", "mosaic", spoken word, or news programming. Stirling maintained that the station was "experimenting" with its programming and that such a format was necessary in order to make the station competitive with Detroit-based broadcasters. [1] Stirling and the CRTC finally reached a compromise in August 1985 whereas CJOM was granted an "experimental" licence which would enable the station to play more harder-edged rock and pop music with higher repetition, although a proposal to reduce the station's Canadian Content quotient to 5% from 15% was denied. [2] Under this experimental licence, CJOM remained a CHR-formatted radio station for most of the rest of the decade. Most rock songs played were Top-40 based like "Animal" by Def Leppard and "Everybody Wants You" by Billy Squier. The station also included many Canadian pop songs by artists like Platinum Blonde, Haywire, and Gino Vannelli. CJOM would occasionally include several songs by one artist in a "star set" during the day. On Sunday evenings, CJOM would broadcast an "album countdown" in which the station would play several songs from same album in the countdown. In 1987, CJOM upgraded their transmitting power to 100,000 watts from the transmitting tower in McGregor. Before this, the station's signal did not extend much further than the Detroit/Windsor area. During these years, however, the station had little to no ratings impact in the Detroit market.

The station location changed a few times in the years; originally located in the Macabee's Building next to the Wandalyn Viscount Hotel on Ouellette Avenue between Erie Street and Giles Boulevard. In late 1982, the station moved to the Bob Pedler Building, along with her sister station CKWW, located on Cabana Road East near Howard Avenue in the southern part of Windsor. Eventually the station relocated to the former "Big 8" CKLW building, at the corner of Ouellette Avenue and Tecumseh Road West when CHUM Limited purchased the station.

The Mix To 89X[edit]

CJOM became CIMX in 1990. CIMX was first known as "The Mix" with an adult contemporary format, but DJ Greg St. James began playing modern rock on his evening show (8:00 pm to midnight) beginning in September 1990, and on May 13, 1991, the modern rock format went full-time and "89X" was born. The first song on "89X" was "Stop!" by Jane's Addiction. CIMX immediately took away many listeners from other youth-oriented stations in Detroit, particularly top 40 96.3 WHYT and 99.5 The Fox, and may have been at least partially responsible for WHYT's decision to switch to an alternative format a few years later.

89X Today[edit]

CIMX had been owned by Canada's CHUM Limited since the late 1980s, but was sold along with the rest of CHUM's radio stations to CTVglobemedia in 2007. Its sister station CIDR-FM adopted an adult album alternative format again in 2006, thus forcing CIMX to add more active rock songs to the playlist and go up against WRIF.

89X receives little interference from lower-powered stations broadcasting near its frequency. The station can be heard clearly as far north as Caro, Michigan, as far west as Greenville, Michigan, and as far south as North Baltimore, Ohio on a typical car radio. It can be regularly heard across Lake Erie at Sandusky, Ohio, and southeast to the greater Norwalk, Ohio area, where it is the only station available featuring an exclusively modern rock format. CIMX also gets respectable ratings in Toledo.

The station is broadcast live across the internet on their website. They also podcast their morning show, Cal & Co., along with their rock interviews.

In the February 29, 2012 issue of Real Detroit Weekly, 89X was rated the best radio station in Detroit. Real Detroit Weekly also crowned 89X's own Jay Hudson the best DJ in Detroit for the fourth consecutive year in a row.[1]

Annual 89X Sponsored Shows[edit]

89X celebrated its first birthday in May 1992 by holding two X-Fest shows. Peter Murphy, the Nymphs, Senseless Things were a few of the bands that played X-Fest. Then in 1993, 89X held a birthday show at Chene Park featuring the Tragically Hip. The next year, 1994, 89X started throwing annual "Birthday Bash" shows. The Birthday Bash in 1994 was held at the Phoenix Plaza Amphitheater during the World Cup competitions in Pontiac. The Afghan Whigs, Beck, and the Odds were some of the bands that played.

Notable 89X Shows
Year Event Bands
1998 The Night 89X Stole Christmas Garbage, Placebo, Beck and Everlast
2006 The Night 89X Stole Christmas My Chemical Romance, Taking Back Sunday, Angels & Airwaves, OK Go, and The Hard Lessons
2007 The Night 89X Stole Christmas Paramore and Jimmy Eat World, Mutemath. Coheed and Cambria and Plain White T's
2008 The Night 89X Stole Christmas Fall Out Boy, The Red Jumpsuit Apparatus, The Academy Is..., and Innerpartysystem
2009 The 89X Birthday Bash Incubus & The Duke Spirit
2009 The Night 89X Stole Christmas Thirty Seconds to Mars, Flyleaf, Thousand Foot Krutch, The Veer Union, and After Midnight Project
2010 The 89X Birthday Bash Sublime With Rome, The Dirty Heads, Paper Tongues, Neon Trees, and Civil Twilight
2010 The Night 89X Stole Christmas My Chemical Romance, and also featured Sick Puppies and Middle Class Rut
2011 The 89X Birthday Bash Blink 182, My Chemical Romance, and Matt and Kim
2011 The Night 89X Stole Christmas Rise Against, Taking Back Sunday, and Awolnation
2012 The 89X Birthday Bash Evanescence, Chevelle, Cavo, and Kaleido
2012 The Night 89X Stole Christmas The Killers and Tegan & Sara
2013 The 89X Birthday Bash 311, Cypress Hill, G. Love & Special Sauce, and Iamdynamite
2013 Cal & Co. and 89X 'Chill On The Hill' Day 1: A Day To Remember, Pierce The Veil, All Time Low, and The Wonder Years
Day 2: Thirty Seconds to Mars, Billy Talent, Biffy Clyro, and New Politics
2013 The 89X Nutcracker Hollywood Undead, Escape The Fate, Middle Class Rut, 3 Pill Morning, and Chaos Rains
2013 The Night 89X Stole Christmas Cage The Elephant, Blue October, Foals, and Iamdynamite
2014 The 89X Birthday Bash Kings Of Leon, Kongos, and Ashes Of Soma
2014 89X and Bud Light 'Chill On The Hill' Day 1: Offspring, A Day To Remember, Bad Religion, Grouplove, Portugal The Man, Sleeper Agent, The Bots, Smashing Satellites and more.
Day 2: Rise Against, Chevelle, Awolnation, Taking Back Sunday, USS, Brick And Mortar, The Orwells, Skaters, and more.


External links[edit]