CIUP-FM is a Canadian radio station, broadcasting at 99.3 FM in Edmonton, Alberta. The station, which uses the brand name up! 99.3, broadcasts an Adult Hits music format. This station is owned by the Jim Pattison Group and received approval by the CRTC in July 2005  and was launched in September 2005 for testing, and officially debuted December 8, 2005 at 2 PM as CHMC-FM with a smooth jazz format branded as "Magic 99". Magic's first song was Michael Bublé's Sway.
On August 17, 2011, Rawlco Communications received CRTC approval to change the technical parameters of the station by increasing the effective height of antenna above average terrain from 148.4 to 272 meters and by relocating its transmitter.