CIUR-FM

CIUR-FM
Broadcast area	Winnipeg, Manitoba
Frequency	104.7 MHz
Branding	Now Country 104.7 FM
Programming
Format	Country
Ownership
Owner	Native Communications
Sister stations	CICY-FM
History
First air date	December 14, 2009
Technical information
Class	A
ERP	1,200 watts vertical; 3,000 watts horizontal
HAAT	121.6 meters (399 ft)
Links
Webcast	Listen Live
Website	nowcountry.fm

CIUR-FM is a Canadian radio station broadcasting at 104.7 FM in Winnipeg, Manitoba with a country music format branded as Now Country 104.7 FM. The station broadcasts from 1507 Inkster Blvd along with sister station CICY-FM.

History

In 2008, CIUR-FM was licensed by the CRTC to operate at 104.7 FM.^[2]

The station began testing its signal in early 2009, and officially began broadcasting on December 14 of that year.^[3] The station launched with a Rhythmic/Urban contemporary format aimed primarily towards younger audiences, but not exclusively, at First Nations youth, and was branded as "Streetz 104.7."

On April 7, 2014, CIUR-FM rebranded as Rhythm 104.7, and retained some on-air personalities.^[4] The station changed its target demographic from 18-30 to a 25-40 range, with its focus shifting towards a more mainstream rhythmic CHR format.^[4] CIUR was the second Rhythmic CHR station in Canada, the other being CFXJ in Toronto.

On July 9, 2016, at Midnight, CIUR-FM flipped to country, branded as "Now Country 104.7 FM".