Cachet Hotel Group

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Cachet Hospitality Group (“CHG”) is a lifestyle branding and management company. Cachet Hospitality Group was co-founded by American investor and entrepreneur Robert Roche and hotel industry veteran Alexander Mirza[1][2] in May 2013. Other founding senior executives of the company included David Laris, Kimy Chen,[3] Yvonne Choi,[4] Martin Key and Aaron Griffiths.



Cachet acquired the rights to the URBN hotel brand from its founders Scott Barrack and Jules Kwan adding the brand to its portfolio. Cachet opened 7 properties and signed an additional 10 hotel contracts in markets including Shanghai, Bangkok, Chengdu, Wuhan, Los Cabos, Phuket, Kunming, Shaoxing and New York.


Cachet raised convertible debt capital from former Hilton board member John Notter, DMAC Vice Chairman Farooq Arjomand and Merchants Hospitality in only its 3rd and 4th years respectively with properties open and under development in China, Thailand, the U.S. and Mexico.


Cachet negotiated an Asia-Pacific joint venture with Wahlburgers, Cachet, and Cachet investor Farooq Arjomand.

Increased to total of 14 properties under contract including Shanghai, Bangkok, Chengdu.

Management Team[edit]

  • ROBERT W. ROCHE, Co-founder & Executive Chairman
  • PIERRE E. COHADE, Chief Executive Officer
  • DAVID LARIS, Co-founder & Chief Creative Officer
  • JACOB A. FISCH, Board Member & Advisor
  • STEVE TSAI, Senior Partner, President of Great China
  • MARTIN KEY, Chief Finance Officer
  • LEI LI, General Counsel