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Cadbury Roses are a selection of individually wrapped chocolates made by Cadbury. Introduced in 1938, they are named after the English packaging equipment company "Rose Brothers" (later Rose Forgrove), based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates, although ironically in 2016 the US owners of the company made a controversial decision to wrap the chocolates in identical sized "flow wraps".
They are an extremely common gift on Mothering Sunday and sell well throughout the Christmas period. They are available in plastic tubs or boxes and in the United Kingdom, Isle of Man and Ireland currently contain 11 different varieties of chocolate.
- Brazilian Darkness - A chewy toffee square coated in dark chocolate (red wrapper with gold edges).
- Caramel Bite - Soft and chewy caramel, with small crispy pieces and a marzipan flavour (light brown wrapper with purple edges).
- Golden Barrel - Milk chocolate in the shape of half a barrel, filled with caramel (gold wrapper). Previously named Caramel Keg.
- Caramel - Cadbury Caramel Toffee piece. Soft toffee encased in Cadbury Dairy Milk Chocolate (blue wrapper).
- Country Fudge - Rectangular fudge piece, coated in milk chocolate (light brown wrapper).
- Hazel in Caramel - Crescent-shaped milk chocolate with hazelnut plant engraving on top, filled with caramel and a hazelnut (purple wrapper). A recent market poll showed that this was the most popular variety in Ireland, by a margin of two-to-one over the next contender, the Golden Barrel (Caramel Keg).
- Hazel Whirl - Dome-shaped milk chocolate, patterned with spiral twirl, with hazelnut in centre (purple wrapper with orange edges).
- Strawberry Dream - Square-shaped milk chocolate with strawberry seed engravings on top, filled with strawberry-flavoured cream fondant (pink wrapper). The same poll which determined that the 'Hazel in Caramel' variety was most popular in Ireland also showed this as being rated the 'worst' variety.
- Tangy Orange Creme - Square-shaped milk chocolate with orange engraving on top, filled with orange-flavoured creme fondant (orange wrapper).
- Coffee Escape - New for Christmas 2013, Cadbury have re-released the soft coffee centred chocolate (green wrapper).
- Signature Truffle - New for Christmas 2013, this is a truffle encased in milk chocolate (red wrapper with blue edges).
In Australia the varieties have changed and are currently (2017):
- Chocolate Bliss - Swirl of milk chocolate (Purple with Silver).
- Classic Fudge - Soft vanilla fudge surrounded in milk chocolate (Silver with Blue).
- Hazelnut Whirl - A roasted hazelnut embedded in milk chocolate (Pink with Silver).
- Salted Caramel - A chewy salted caramel covered in milk chocolate (Blue with Silver).
- Peppermint Créme - A peppermint créme covered in dark chocolate (Green with Silver).
- Caramel Deluxe - Smooth caramel covered in milk chocolate (Orange with Black).
- Dark Mocha - Rich espresso flavoured fudge topped with dark chocolate (Brown with Silver).
- Turkish Delight - The fragrance and flavour of roses covered in milk chocolate (Yellow with Red).
- Strawberry Créme - A creamy strawberry flavoured centre covered in Old Gold dark chocolate (Red with Silver).
- Hazelnut Praline Crisp - Roasted hazelnut pieces with a praline smothered in milk chocolate (Orange with Silver).
Current varieties in New Zealand:
- Chocolate Bliss - Purple and silver.
- Hazelnut Praline Crisp - Orange and silver.
- Strawberry Creme - Red and silver.
- Classic Fudge - Silver and light blue.
- Salted Caramel - Turquoise and silver.
- Caramel Deluxe - Bronze and black.
- Dark Mocha - Brown and silver.
- Hazelnut Whirl - Pink and silver.
- Turkish Delight - Yellow and red.
- Peppermint Creme - Green and silver.
They are most frequently advertised with the classic slogan of "Say 'Thank You', with Cadbury Roses" in the UK, New Zealand, and Australia, and "Thank you very much" on television advertisements. A memorable 1960s UK advertising campaign used the slogan 'Roses Grow On You' and included television advertisements presented by the comedian Norman Vaughan.
UK, Isle of Man & Republic of Ireland
- Praline Moment - Silver foil wrapped.
- Chunky Truffle - Shaped like a chocolate brick, wrapped in blue foil.
- Bournville - Small bar of Bournville Dark Chocolate. Moved brand to Cadbury Heroes.
- Almond Charm - Blue foil-wrapped milk chocolate, with almond nut pieces.
- Coffee Creme - Coffee flavoured, fondant cream soft centre, covered in dark chocolate.
- Montelimar - Chewy nougat, encased in milk chocolate; green foil-twist wrapper.
- Marzipan - Piece of marzipan, encased in dark chocolate, Red foil-twist wrapper.
- Turkish Delight - Rectangular shaped, dark purple foil wrapped.
- Nutty Truffle Log - Log shaped, unknown wrapper color.
- Orange Crisp - Orange wrapper.
- Chocolate Bite - Pink wrapper.
- Noisette Whirl - Green and transparent wrapper.
- Lime Barrel - Green wrapper.
- Black Cherry Cream - pink/purple wrapper.
- Cadbury Dairy Milk - One rectangular chunk of Cadbury Dairy Milk chocolate divided into two squares (classic purple plastic-foil twist-wrapper, bearing 'Cadbury Dairy Milk' and the traditional 'glass and a half' logo). Moved brand to Cadbury Heroes. For many years this was the only chocolate in the selection where the wrapper did not bear the 'Cadbury Roses' logo - all others did.
- Caramel Velvet - Green wrapper.
- Almond Caramel Bite - Soft and chewy caramel, with many small pieces of almond (light brown wrapper with purple twists).
- Raspberry Sundae - Silver with dark blue foil-twist wrapper, in a barrel shape.
- Fruity Fudge - Silver and green foil-twist wrapper.
- Royal Fudge - Orange foil-twist wrapper.
- Nut Caramel - Blue foil-twist wrapper.
- Vanilla Caramel - Brown foil-twist wrapper.
- Hazelnut Caramello
- Pineapple Creme - Yellow foil-twist wrapper (only around for a short time).
- Chocolate Supreme - Chocolate mousse encased in milk chocolate (Purple with Orange).
- Orange Chocolate Delight - Orange flavoured chocolate truffle encased in dark chocolate (Brown with Orange).
- Cherry Heaven - A blend of cherries and coconut covered in dark chocolate (Silver with Red).
- Vanilla Butter Caramel - A vanilla flavoured caramel coated in milk chocolate (Silver with Orange).
Cadbury Roses Pots Of Joy Strawberry Dream: milk chocolate yoghurt made with real Cadbury chocolate with a strawberry yoghurt layer. Launched 2014. Cadbury Roses Pots Of Joy Hazelnut Whirl: milk chocolate yoghurt made with real Cadbury chocolate with a hazelnut caramel yoghurt layer. Launched 2014. Cadbury Roses Favourites Strawberry Dream: a limited edition bag of Strawberry Dream chocolates. Launching September 2014 as a limited edition. Cadbury Roses Favourites Golden Barrel: a limited edition bag of Golden Barrel chocolates. Launching in September 2014 as a limited edition.