Cadbury Caramilk

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Caramilk
Caramilk logo.png
Canadian Caramilk logo
TypeCandy bar
Created byCadbury
Invented1968; 54 years ago (1968)
Similar dishesList of Cadbury products

Caramilk is the name of two distinct chocolate bar products made by Cadbury. Both were introduced in 1968.[1][2] The Canadian version is a chocolate bar filled with caramel. The Australian version (also available in the UK and Ireland) is a caramel-flavoured white chocolate bar.

Canada[edit]

Variations[edit]

Variations available, some of them limited editions, include Caramilk made with dark chocolate, maple flavoured, chocolate flavoured, or cappuccino. Thicker versions called Caramilk Thick and cylindrical versions called Caramilk Rolls (similar to Rolo) have also been introduced.

Advertising campaigns[edit]

One of the advertising campaigns for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate flavoured exterior.[1] This theme led to the production of over fifteen separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.[1] The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two cone head aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long standing works of wonder (e.g. the pyramids).

Another ad, featuring Leonardo da Vinci drawing the Mona Lisa as she eats a Caramilk, has won a Clio award.[3][4]

Production[edit]

Canadian Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in Toronto.[5]

Ingredients[edit]

Caramilk bars contain unsweetened chocolate and cocoa butter but are labelled as candy since only solid chocolate bars may be labelled as chocolate bars in Canada.[6]

Similar products[edit]

Cadbury Dairy Milk Caramel[edit]

In the United Kingdom and the Republic of Ireland, a bar similar in premise (caramel-filled chocolate) but differing slightly in taste, shape, ingredients and packaging is sold as Cadbury Dairy Milk Caramel.

Caramello

Cadbury Caramello (Australia and New Zealand)[edit]

In Australia and New Zealand, a caramel-filled milk chocolate bar similar to the Canadian and United Kingdom product is sold as the Caramello variant of the Cadbury Dairy Milk line of blocks.[7]

Cadbury Caramello (United States)[edit]

In the United States, a similar bar is produced under license by The Hershey Company and sold under the brand Cadbury's Caramello.[8] It uses caramel filling, the chocolate has a sweet taste, and is chewy. The flavor of Cadburys Caramello is often used in ice creams in the United States.[9] It gained popularity in the 1980s when advertising to children with the slogan, "I was right in the middle of a Caramello when I found gold."[10]

Australia, New Zealand, UK and Ireland[edit]

Australian Caramilk bars were introduced in 1968 and discontinued in 1994.[11] The product was reintroduced in New Zealand as a limited edition of one million bars in 2017.[12] Due to popular demand, the product was reintroduced in Australia as a limited edition in 2018, 2019 and 2020.[13] In 2021, the product was launched in the UK[14] and Ireland.[15]

Variations[edit]

Variations available in Australia include a limited-edition Dairy Milk Caramilk Top Deck (a milk chocolate bar topped with Caramilk),[16] Caramilk Marble (marbled milk chocolate and Caramilk with a hazelnut praline filling)[17] and Caramilk flavoured Philadelphia cream cheese.[18]

In 2020, Cadbury launched Caramilk Hokey Pokey in New Zealand; this consists of Caramilk with honeycomb toffee pieces.[19]

References[edit]

  1. ^ a b c Carr, D. (2003). Candymaking in Canada: The History and Business of Canada's Confectionery Industry. Dundurn. p. 91. ISBN 978-1-55002-395-4. Retrieved October 29, 2017.
  2. ^ Starkey, Erina (2020-06-23). "Cadbury is bringing back Caramilk to distract us from the real prize - Caramilk Hokey Pokey". delicious.com.au. Retrieved 2021-08-11.
  3. ^ Welcome Archived 2009-06-27 at the Wayback Machine
  4. ^ How off Burghardt are Base and Burghardt?, Strategy Magazine, December 16, 2002
  5. ^ Chiasson, Gail (2008-10-01). "Caramilk Celebrates its 40th Birthday". PubZone. Archived from the original on 2012-09-10. Retrieved 2008-12-28.
  6. ^ "Labelling Requirements for Chocolate and Cocoa Products". Canadian Food Inspection Agency. Retrieved May 2, 2016.
  7. ^ Cadbury New Zealand - Caramello Product Page Archived 2012-04-12 at the Wayback Machine
  8. ^ Cadbury chocolates at Hershey's Archived 2009-01-01 at the Wayback Machine
  9. ^ "Caramello". Archived from the original on 2014-11-20. Retrieved 2014-11-24.
  10. ^ Archived at Ghostarchive and the Wayback Machine: "1985 Cadbury's Caramello Chocolate Bar Right in the Middle When I Found Gold (tracking issue)". YouTube. July 21, 2013. Retrieved 2017-10-29.
  11. ^ Starkey, Erina (2020-06-23). "Cadbury is bringing back Caramilk to distract us from the real prize - Caramilk Hokey Pokey". delicious.com.au. Retrieved 2021-08-11.
  12. ^ Scanlan, Rebekah (2019-08-21). "Rumours are rife Cadbury Caramilk chocolate bar is returning". news.com.au. Retrieved 2021-08-11.
  13. ^ Starkey, Erina (2020-06-23). "Cadbury is bringing back Caramilk to distract us from the real prize - Caramilk Hokey Pokey". delicious.com.au. Retrieved 2021-08-11.
  14. ^ "Cadbury confirms UK version of Caramilk bars will be released next week". metro.co.uk. 2021-06-17. Retrieved 2021-08-11.
  15. ^ "Calling all chocoholics: Australia's favourite chocolate bar has landed in Ireland". LovinDublin.com. Retrieved 2021-08-14.
  16. ^ "You can now buy Caramilk Top Deck bars – and they look so tasty". metro.co.uk. 2021-06-12. Retrieved 2021-08-11.
  17. ^ "Cadbury combines two cult favourites into one new block". c-store.com.au. 2021-04-08. Retrieved 2021-08-11.
  18. ^ "Cadbury releases Caramilk Philadelphia cream cheese". metro.co.uk. 2019-10-02. Retrieved 2021-08-11.
  19. ^ Starkey, Erina (2020-06-23). "Cadbury is bringing back Caramilk to distract us from the real prize - Caramilk Hokey Pokey". delicious.com.au. Retrieved 2021-08-11.

Further reading[edit]

External links[edit]