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The Cadbury World logo
|Cadbury World Website|
Cadbury World is a one-way self-guided tour.
Cadbury World opened on 14 August 1990, on Cadbury's Bournville manufacturing site, and has expanded and developed its content through 'continuous improvement'.
Cadbury World has gone on to become one of Birmingham's largest leisure attractions - welcoming over 500,000 visitors each year, and delivering a respected education programme (linking back directly to the educational advancements and interests of the company's original founding fathers).
Whilst not a factory tour, Cadbury World offers its visitors the opportunity to explore and discover chocolate's history, to learn about the origins and story of the Cadbury business - one of the world's largest confectionery manufacturers.
Cadbury World currently features 14 zones which tell the story of chocolate and the Cadbury business through various static sets, animatronics, video presentations, multi-sensory cinema, interactive displays and activities, and staff demonstrations.
These zones include "The Bournville Experience" (Opened in 2007 replacing the Cadbury Collection Museum), which explains the background to the development of the site on which it is located and "essence" (constructed in 2005 and replacing Cadburyland) which tells the story of the creation of Cadbury Dairy Milk and visitors can create their own confectionery concoction in a tub of liquid chocolate. Firstly, visitors are led to a room where they are told the story of the Quaker family and how Cadburys started. Then, they are led to another room where the family members come alive and tell the story themselves in greater detail. Case Study and history 2009</ref>
In July 2003 another Cadbury World was opened in Dunedin, New Zealand. It is located in the Cadbury Factory site at 280 Cumberland St, close to the city centre near the Octagon. This is one of the largest factories in Dunedin that also offers tours and has become very popular with tourists visiting Dunedin. In May 2009 renovations were carried out inside the Cadbury World Visitors' Centre. The attractions which had existed since the opening were taken out, and new areas were added, including an Aztec-themed room and Old England room. Unlike the Cadbury World in Birmingham, it offers guided tours around the manufacturing area of the factory.
The Dunedin Cadbury World offers three different tours: the Factory Tour, the Shortened Tour, and the Centre Tour. The Factory Tour takes approximately 75 minutes, and incorporates a ten minute self-guided tour around the Visitors' Centre before a fully guided tour through several areas of the operational factory. Chocolate samples—including fresh liquid chocolate—are given along the way, and the tour culminates in a five-story decommissioned crumb storage silo, inside of which currently is the world's largest chocolate waterfall. The Factory Tour only operates on weekdays; the factory does not work on the weekends. As a result, Shortened Tours are offered on Saturdays and Sundays. These tours do not venture into the factory; instead a DVD is played which shows weekday operation. The final tour option, the Centre Tour, is purely self-guided around the Visitors' Centre. All tours end up in the Cadbury World retail outlet, which has chocolate at discounted prices compared to supermarkets in Dunedin, and unique, novelty souvenirs.