Café Coffee Day

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Coffee Day Global Limited
Café Coffee Day
Subsidiary of Coffee Day Enterprises Limited
Traded as BSE539436
NSECOFFEEDAY
(parent company)
ISIN INE335K01011
Industry Coffeehouse
Founded 1996; 21 years ago (1996)
Founder V. G. Siddhartha
Headquarters Coffee Day Square, Vittal Mallya Road, Bengaluru, Karnataka, India[1]
Number of locations
1,556 (17 October 2015)
Area served
India, Austria, Czech Republic, Malaysia and Egypt
Key people
V.G. Siddhartha (Chairman)
Products
Revenue 13.26 billion (US$210 million)[2] (2015)
Number of employees
5000+
Parent Coffee Day Enterprises Limited
Subsidiaries Café Emporio
Coffee Day Fresh ‘n Ground
Coffee Day Xpress
Coffee Day Take Away
Coffee Day Exports
Coffee Day Perfect
Coffee Day Beverages
Website www.cafecoffeeday.com

Café Coffee Day (abbreviated as CCD) is an Indian café chain owned by Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited.

History[edit]

Cafe Coffee Day Global limited Company is a Chikkamagaluru based business which grows coffee in its own estates of 12, 000 acres.[3] It is the largest producer of arabica beans in Asia exporting to various countries including USA, Europe and Japan.[4]

Original logo

Café Coffee Day was started as a retail restaurant in 1996.[5] The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bengaluru, Karnataka. It rapidly expanded across various cities in India adding more stores with more than 1000 cafés open across the nation by 2011.

In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest 10 billion (US$160 million) in Coffee Day Resorts, owned by the company.[6] The same year, the logo was changed to the current logo, which the company stated was to showcase the chain as a place to talk.[7] This was done with major changes in the layout of the stores, including the addition of lounges and a total revamp of the interiors.[8]

A cup of coffee at CCD
Sandwich, Coffee & Tea served at Cafe Coffee Day
A veg burger at CCD
Cafe latte At CCD

The company is known for being vertical integrated to cut costs: from owning the plantations,[3] growing the coffee,[3] making the coffee machines[9] to making the furniture for the outlets.[3]

Outlets[edit]

As of March 2015, there are 1530 outlets across 28 states of India.[10] Cafe Coffee Day has also expanded outside India with its outlets in Austria (Vienna), Czech Republic, Malaysia, Egypt and Nepal[11].

Subsidiaries[edit]

In June 2010, CCD acquired Café Emporio, a café chain from the Czech Republic. Cafe Emporio has 11 cafés in Czech Republic. While 7 of them are in Prague, 1 is in Brno and Olomouc and 2 are at Freeport-Hate.

Cafe Coffee Day's divisions include:

  • Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets
  • Coffee Day Square, a high level coffee bar in Bangalore, Chennai, Mumbai, New Delhi
  • Coffee Day Xpress, which runs 900 plus Coffee Day kiosks
  • Coffee Day Beverages, which runs over 34,000 vending machines
  • Coffee Day Exports, its exporting wing
  • Coffee Day Perfect, its fast-moving consumer goods packaged coffee division
  • Coffee Day B2C Plant, Coffee vending machine manufacturing division

Controversy and criticism[edit]

On March 12, 2017, a customer Arpan Verma was slapped by a female employee of CCD's Hawamahal outlet in Jaipur while he filmed cockroaches spotted inside a fridge there. The video went viral on social media and was soon followed by a false sexual harassment case filed by the employee against Arpan Verma .[12] With regard to the incident, CCD replied on March 27, 2017, "We are aware of the recent issue at our Cafe Coffee Day outlet in Hawamahal Jaipur. We have escalated this issue and we are in talks with the consumer and the internal café team to ascertain facts. We will take the required action without compromising in our endeavor to deliver quality products and services to our patrons." The incident triggered several protests against CCD that included the hashtag #boycottccd on social media.

Awards[edit]

Cafe Coffee day was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011.[citation needed]

According to the Brand Trust Report 2012, Cafe Coffee Day was ranked 125th among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Cafe Coffee Day was ranked 210th among India's most trusted brands.[13]

See also[edit]

Footnotes[edit]

External links[edit]