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Caffeine (service)

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Caffeine
Type of site
Live streaming, streaming video
DissolvedJune 26, 2024; 2 years ago (2024-06-26)
Area servedWorldwide
Founders
URLcaffeine.tv
CommercialYes
RegistrationOptional
LaunchedJanuary 31, 2018; 8 years ago (2018-01-31) (Pre-Release)
Current statusDefunct

Caffeine was a live streaming platform for gaming, sports, and other entertainment content.[1]

Caffeine secured a $100 million investment in September 2018 from 21st Century Fox with chairman Lachlan Murdoch joining Caffeine's board, as well as the creation of a newly formed joint venture called Caffeine Studios.[2] As of 2019, Caffeine had raised $146 million from investors in three rounds led by 21st Century Fox, Andreessen Horowitz, and Greylock Partners.[3]

Both Caffeine and Twitch hosted pre-game events for Super Bowl 2020. Notable content creators who have used the platform include JuJu Smith-Schuster and Offset.[4] In 2020 the rapper Drake signed an exclusive multi-year partnership with Caffeine to co-produce rap battles with the Ultimate Rap League.[5]

Caffeine ended its service on June 26, 2024, stating that it was not able to achieve profitability.[6]

References

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  1. Roettgers, Janko (2018-09-05). "21st Century Fox Invests $100 Million in Social Live-Streaming Startup Caffeine". Variety. Retrieved 2019-10-23.
  2. "21st Century Fox Invests $100 Million in Social Live Streaming Startup Caffeine". NASDAQ. 2018-09-05.
  3. "Gaming creators are warming up to Fox-backed Twitch competitor Caffeine". Digiday. 2019-01-23. Retrieved 2019-10-23.
  4. Stephen, Bijan (30 January 2020). "Twitch and Caffeine are hosting their own Super Bowls before the big game". The Verge. Retrieved 23 February 2020.
  5. Bell, BreAnna (2020-02-11). "Drake Signs Multiyear Live-Streaming Partnership with Caffeine". "Casino Streamers". Retrieved 2026-06-09.
  6. Dillon, Dak (26 June 2024). "Sports-focused streaming platform Caffeine abruptly shuts down". NewscastStudio. Retrieved 26 June 2024.
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