Cambridge SoundWorks

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Cambridge SoundWorks
Subsidiary of Creative Technology Ltd.
Founded 1988
Founder Henry Kloss
Headquarters North Andover, Massachusetts
Key people
CEO = Craig McHugh
Products Consumer audio
Parent Creative Technology Ltd.
Website cambridgesoundWorks.com
A speaker from a FPS2000 surround set

Cambridge SoundWorks is a Massachusetts-based consumer audio manufacturer and retailer.

History[edit]

Cambridge SoundWorks was co-founded in 1988 by Henry Kloss, an audio engineer and businessman, and colleague Tom DeVesto.[1] Kloss had founded a number of earlier loudspeaker and consumer audio companies, including Acoustic Research, KLH and Advent Corporation.

It was founded with the specific mission to design and manufacture high quality, high performance loudspeakers and audio products to be marketed directly to the consumer.[1] From its inception, the company's success was significant and its products received critical acclaim.[citation needed] Cambridge SoundWorks began offering its products (such as the Ensemble I, II, and III satellite speaker systems) by catalog and multi-page magazine advertisements. In 1991, the company opened its first retail location in Newton, Massachusetts. In 1994 it sold its first products on the Internet, using the CompuServe network. This made it one of the first companies to sell consumer electronics on the Internet.

The unique selling formula developed in its first store proved successful and eventually spawned the opening of 30 showrooms in New England and metropolitan San Francisco.

In 1997 Cambridge Soundworks was bought by then Creative Labs.[2]

Eventually, Cambridge SoundWorks manufactured over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. Its products were designed in California, with Research and Development and Acoustic Engineering in Massachusetts.[citation needed] These products, along with other major brands of high-performance audio and video components, were sold through an online store.

As of February 2018, the Cambridge Soundworks website redirects to theoontz.com, where a product line of portable bluetooth speakers is sold.

Cambridge SoundWorks today[edit]

As of 2007, Cambridge SoundWorks operated one retail showroom, in the New England area, but that has since been closed. The company continued to manufacture loudspeakers for home theater and multimedia applications, as well as distribute other brands such as Sony and Marantz. Cambridge SoundWorks marketing also included catalog and internet sales, in addition to worldwide product distribution by partnerships with IBM, Gateway, and the parent company Creative Technology Ltd. Creative ordered Cambridge to reduce the number of products sold under its trademark. It has subsequently gone through two newer owners.[citation needed]

References[edit]

  1. ^ a b SCHWARTZ, JOHN (February 5, 2002). "Henry Kloss, 72, Innovator In Audio and Video, Dies". The New York Times. Retrieved 4 May 2014. 
  2. ^ "Cambridge Soundworks". Home Theater Review. 2007. Retrieved February 23, 2018. 

External links[edit]