Campaign Against Living Miserably

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Campaign Against Living Miserably
CALM Flypost Logo.jpg
PurposeSuicide prevention
Region served
Chair of Trustees
James Scroggs
Simon Gunning
£5.8 million income (for year to March 2020)

Campaign Against Living Miserably, or CALM, is a registered charity based in England.[1]

CALM run a free, confidential and anonymous helpline as well as a webchat service, offering help, advice and information to anyone who is struggling or in crisis.[2]


Pilot and relaunch[edit]

CALM was initially a Department of Health pilot project launched late in 1997 in Manchester with the help of Tony Wilson, and then rolled out to Merseyside in 2000.[3] It was a helpline targeted specifically at young men who were unlikely to contact mainstream services and who were at greater risk of suicide.[4] Jane Powell was commissioned to launch the project and ran it until 2000. When funding for the pilot project ceased in 2004/5, Powell relaunched the pilot as a registered charity in 2006 [5] working with some of the pilot's original commissioners and with Tony Wilson as a founding Trustee.

In 2015 rapper and singer-songwriter Professor Green was named as CALM's patron,[6] and the campaign's Trustees Board includes health professionals and leading figures from the worlds of music, advertising, and management, as well as relatives of men who have taken their own lives. Robin Millar and David Baddiel are former patrons.

The campaign has brought in significant pro bono advertising support from agencies such as Ogilvy Advertising,[7] Tullo Marshall Warren,[8] MTV, and Metro, and most recently Topman and BMB. This has brought CALM a significant amount of advertisements on billboards, on TV, in the underground and on radio.[9]

In November 2018, CALM partnered with UKTV channel Dave to create a campaign called “Be The Mate You’d Want”. This started with a 3-minute ad break, voiced by comedian James Acaster, encouraging the viewer to text, chat or tweet someone who needs support. It occurred again in July 2019, this time with a “comedy festival in an ad break” which featured comedians Ahir Shah, Alex Horne, Dane Baptiste, Darren Harriott, David Mumeni, Ed Gamble, Elf Lyons, Jamali Maddix, Jessie Cave, Lou Sanders, Maisie Adam, Natasia Demetriou, Phil Wang, Pierre Novelli, Sindhu Vee, Stevie Martin and Zoe Lyons, with Jess Knappett providing intro and outro voiceover.


In 2018, the charity commissioned the artists Mark Jenkins and Sandra Fernandez to create Project84, an art installation in London, England.[10][11][12] The work was sponsored by Harry's and designed to raise awareness of adult male suicide.[10]

Conversations Against Living Miserably[edit]

In May 2019 CALM announced a partnership with Dave for a podcast called Conversations Against Living Miserably hosted by Lauren Pattison and Aaron Gillies talking to comedians about their mental health.[13]

See also[edit]


  1. ^ "Campaign Against Living Miserably, registered charity no. 1110621". Charity Commission for England and Wales.
  2. ^ CALM - Campaign Against Living Miserably; Archived 4 March 2016 at the Wayback Machine Accessed on 3 March 2009 at 14:02
  3. ^ NHS Health Promotion/Campaign Against Living Miserably; Howes, Simon; "Archived copy". Archived from the original on 5 October 2002. Retrieved 5 October 2002.CS1 maint: archived copy as title (link); Accessed on 17 March 2009 at 15:12
  4. ^ national service frameworks: Mental Health Modern Standards and Service Models; 1999; p. 31;; Accessed on 3 March 2009 at 12:45
  5. ^ Campaign Against Living Miserably (CALM); Archived 9 October 2008 at the Wayback Machine; Accessed on 3 March 2009 at 14:05
  6. ^ "Professor Green campaigns against living miserably". Dial2Donate. Retrieved 19 August 2015.
  7. ^ Ogilvy appeals for CALM; Creative Review; 1 May 2002;; Accessed on 3 March 2009 at 14:44
  8. ^ Charity Calm unveils hard-hitting assault; Precision Marketing; 15 December 2006;; Accessed on 3 March 2009 at 14:47
  9. ^ "Archived copy". Archived from the original on 4 August 2012. Retrieved 11 January 2012.CS1 maint: archived copy as title (link)
  10. ^ a b Barr, Sabrina (26 March 2018). "Harrowing sculptures appear on top of ITV buildings to raise awareness around male suicide". The Independent. Retrieved 27 March 2018.
  11. ^ Marris, Sharon (27 March 2018). "Project 84: Charity CALM calls for action on male suicide". Sky News. Retrieved 27 March 2018.
  12. ^ "Eighty four harrowing suicide statues appear on roof of ITV studio". Evening Standard. 26 March 2018. Retrieved 27 March 2018.
  13. ^ "Dozens of comedians join a new CALM podcast with Dave". Retrieved 10 June 2020.