Campaign Zero

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Campaign Zero
PurposePolice reform

Campaign Zero is an American[1] police reform campaign launched on August 21, 2015.[2] The plan consists of ten proposals, all of which are aimed at reducing police violence.[3] The campaign's planning team includes Brittany Packnett, Samuel Sinyangwe, DeRay Mckesson, and Johnetta Elzie.[4][5] The activists who produced the proposals did so in response to critics who asked them to make specific policy proposals.[3] Subsequent critics of Campaign Zero and of their 8 Can't Wait project point out that some of the policies it recommends are already in place as best practice policies at many police departments. Some of these include the Milwaukee policing survey[6] and the PRIDE act.[7][8] However, a 2016 study by Campaign Zero found that only three of the eight policy recommendations were adopted by the average police department and that no law enforcement agency had adopted all eight.[8]


Since its inception, Campaign Zero has collected and proposed policy solutions for police reform in ten areas.[9]

  1. End Broken Windows Policing: decriminalize crimes that do not threaten public safety, end profiling and stop and frisk policies, and establish alternative approaches to mental health crises.[10]
  2. Community Oversight: establish effective civilian oversight structures and remove barriers to report police misconduct.[11]
  3. Limit Use of Force: establish standards and reporting of police use of deadly force, revise local police force policies, end traffic-related police killings and high-speed chases, and monitor how police use force and increase accountability for use of excessive force.[12]
  4. Independent Investigations and Prosecutions: lower the standard of proof in civil rights cases against police, use federal funds for independent investigations and prosecutions, establish a State Special Prosecutor's Office for police violence cases, and require independent investigations for all police killing or serious injury cases.[13]
  5. Community Representation: recruit police officers who represent the demographic characteristics of their communities and use community feedback to inform policies.[14]
  6. Film the Police: require police body cameras and legislate/uphold the right to record police.[15]
  7. Training: invest in rigorous and sustained training and consider unconscious/implicit bias testing.[16]
  8. End Policing for Profit: end police department quotas, limit fines and fees for low-income citizens, forbid property seizure, and require police budgets to pay for misconduct fines.[17]
  9. Demilitarization: end the federal government's 1033 Program to supply military weaponry to local police departments and institute local restrictions to prevent the purchase of military weapons by police.[18]
  10. Fair Police Contracts: remove barriers to misconduct investigations and civilian oversight, keep officer disciplinary history accessible to police departments and to the public, and ensure financial accountability for officers and police departments that kill or seriously injure civilians.[19]


Arriving on the heels of protests in Ferguson, New York, Baltimore, and elsewhere over cases of civilians being killed by police officers, Campaign Zero in August 2015 was launched as a "data-driven platform" with the goal of ending police brutality.[20][21] The same team had created the project four months prior, which tracked and mapped incidents of police violence.[22]

In November 2015, the campaign released its first research report, which examined the use of body cameras in police forces in 30 cities and the fairness, transparency, privacy, and accountability associated with body camera policies.[23] Data about the policies of 17 cities is maintained on a live spreadsheet.[24]

In December 2015, the campaign released a second report, a review of police union contracts in 81 cities, along with an associated campaign called "Check the Police" that seeks to mobilize activists to pursue changes in such contracts.[25][26] The report examined ways in which union contracts delay interrogations, allow officer personnel files to be erased, disqualify complaints, and limit civilian oversight.[27] An actively updated database of contracts and analysis is maintained by the campaign online.[28]

In June 2016, the campaign continued its work on police union contracts with the release of its third report, "Police Union Contracts and Police Bill of Rights Analysis."[29] This report focused on use of force policies and evaluated protections in those policies for civilians.[29][30]


Because many of the policies Campaign Zero recommends are already in place in some police departments, Slate contributor Ben Mathis-Lilley has said that with the launch of its site, Campaign Zero "is saying to mainstream politicians: Here are some products that have been sold before—now do your job."[31] Harold Pollack has stated that the document in which the campaign announced its proposals is "a very useful and professional document", and that certain proposals it made, such as increasing police diversity and reducing the use of monetary punishments to raise revenue, seemed "particularly smart."[4]

On January 19, 2016, it was ranked as one of 20 tech insiders defining the 2016 United States presidential election by the staff of Wired.[32]

8 Can't Wait project[edit]

In June 2020, in response to the killing of George Floyd, Campaign Zero launched 8 Can't Wait, a database that tracks how eight policies to curtail police violence are employed in major cities.[8] The eight policies are:[33]

  1. Ban chokeholds and strangleholds.
  2. Require de-escalation.
  3. Require a warning before shooting.
  4. Require that all alternatives be exhausted before shooting.
  5. Require officers to intervene when excessive force is being used.
  6. Ban shooting at moving vehicles.
  7. Establish a Force Continuum.
  8. Require comprehensive reporting.

A 2016 study by Campaign Zero found that only three of the eight policy recommendations were adopted by the average police department and that no law enforcement agency had adopted all eight.[8]

A number of celebrities have magnified the #8cantwait hashtag, including Oprah Winfrey and Ariana Grande.[34] Since the project was announced, some cities have responded by enacting all eight policies[35] or indicating that they will review their policies to embrace all eight.[36] Only San Francisco, California and Tucson, Arizona were initially identified by Campaign Zero as implementing all eight policies.[37]


While 8 Can't Wait received initial, widespread praise on social media, the news, and within state government, the agenda began receiving skepticism from progressive groups, who criticized the policies as insufficient to tackle the deep, systemic problems of police brutality. Critics of 8 Can't Wait state that policing in America cannot be "reformed" and instead must be defunded.[clarification needed] Critics also cite the instances of murder and violence by police officers in cities that have already passed some of the 8 Can't Wait measures.[38]

8 to Abolition, a campaign for the abolition of prisons and police, was created as a direct criticism and response to 8 Can't Wait.[39]


  1. ^ "Campaign Zero Official". Retrieved 11 June 2020.
  2. ^ Swaine, Jon (21 August 2015). "Protesters unveil demands for stricter US policing laws as political reach grows". The Guardian. Retrieved 3 February 2016.
  3. ^ a b Cornish, Audie (26 August 2015). "Black Lives Matter Publishes 'Campaign Zero' Plan To Reduce Police Violence". NPR. Retrieved 3 February 2016.
  4. ^ a b Pollack, Harold (24 August 2015). "A Crime and Policing Expert Critiques Black Lives Matter's Police-Reform Plan". New York Magazine. Retrieved 3 February 2016.
  5. ^ "Planning Team". Campaign Zero. Retrieved 2016-06-30.
  6. ^ US Senate (2 June 2015). "City of Milwaukee Police Satisfaction Survey" (PDF). Center of Urban Initiatives and Research. Retrieved 4 March 2016.
  7. ^ Joseph Cera and Atiera Coleman (2014). "PRIDE Act". Senate Bill 1476. Retrieved 4 March 2016.
  8. ^ a b c d Kreps, Daniel (2020-06-04). "Campaign Zero's '8 Can't Wait' Project Aims to Curtail Police Violence". Rolling Stone. Retrieved 2020-06-05.
  9. ^ "Solutions". Campaign Zero. Retrieved 23 Feb 2019.
  10. ^ "End Broken Window Policing". Campaign Zero. Retrieved 23 Feb 2019.
  11. ^ "Community Oversight". Campaign Zero. Retrieved Feb 23, 2019.
  12. ^ "Limit Use of Force". Campaign Zero. Retrieved 23 Feb 2019.
  13. ^ "Independent Investigations and Prosections". Campaign Zero. Retrieved 23 Feb 2019.
  14. ^ "Community Representation". Campaign Zero. Retrieved 23 Feb 2019.
  15. ^ Campaign Zero. "Body Cams/ Film the Police". Campaign Zero. Retrieved 23 Feb 2019.
  16. ^ "Training". Campaign Zero. Retrieved 23 Feb 2019.
  17. ^ "End Policing For Profit". Campaign Zero. Retrieved 23 Feb 2019.
  18. ^ "Demilitarization". Campaign Zero. Retrieved 23 Feb 2019.
  19. ^ "Fair Police Contracts". Campaign Zero. Retrieved 23 Feb 2019.
  20. ^ "The Problem". Campaign Zero. Retrieved 2016-06-30.
  21. ^ Rao, Sameer (2015-08-24). "DeRay Mckesson, Johnetta Elzie and Co. Launch Campaign Zero To End Police Brutality". Retrieved 2016-06-30.
  22. ^ "The Government Won't Track Police Killings, So This 24-Year-Old Took the Lead". Retrieved 2016-06-30.
  23. ^ Naasel, Kenrya Rankin (2015-11-05). "STUDY: How Police Departments Are Really Using Body Cameras". Retrieved 2016-06-30.
  24. ^ "Police Body Camera Implementation Report". Campaign Zero. Retrieved 2016-06-30.
  25. ^ Krithika Varagur Associate Editor, What's Working (2015-12-07). "How Black Lives Matter Activists Plan To 'Check The Police'". The Huffington Post. Retrieved 2016-06-30.
  26. ^ "Police Union Contract Project". Check The Police. Retrieved 2016-06-30.
  27. ^ "Police Union Contract Review." Campaign Zero. Retrieved 2016-06-30.
  28. ^ "Police Contracts Database". Check The Police. Retrieved 2016-06-30.
  29. ^ a b "Police Union Contracts and Police Bill of Rights Analysis." Campaign Zero. Retrieved 2016-06-30.
  30. ^ "Use of Force Policy Review." Campaign Zero. Retrieved 2016-06-30.
  31. ^ Mathis-Lilley, Ben (21 August 2015). "As of Today, Black Lives Matter Activists Can Point to a Thorough Police Brutality Reform Plan". Slate. Retrieved 3 February 2016.
  32. ^ Staff (19 January 2016). "Meet the 20 Tech Insiders Defining the 2016 Campaign". Wired. Retrieved 12 February 2016.
  33. ^ "8 Can't Wait". Retrieved June 5, 2020.
  34. ^ Earl, William (June 4, 2020). "Oprah, Ariana Grande and more champion 8 Can't Wait, project to reduce police violence". Retrieved 2020-06-05.
  35. ^ "Carlsbad Police Adopt '8 Can't Wait' Force-Reduction Policies". Times of San Diego. 2020-06-05. Retrieved 2020-06-05.
  36. ^ "City Of Pittsburgh Embracing '8 Can't Wait' Campaign Aimed At Reducing Police Violence". 2020-06-04. Retrieved 2020-06-05.
  37. ^ "Castor says Tampa police already follow 8 Can't Wait policies, despite low grade". Tampa Bay Times. Retrieved 2020-06-05.
  38. ^ Yglesias, Matthew (2020-06-05). "8 Can't Wait, explained". Vox. Retrieved 2020-06-07.
  39. ^ Diavolo, Lucy. "The Protests Are Changing How People Think About Police". Teen Vogue. Retrieved 2020-06-09.

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