Beverly Priestman took over duties from Bryan Rosenfeld in 2013 to direct the new Women's Excel Program (U-14/U-17). Priestman previously assisted Canada's senior coach, John Herdman, when both coached in the New Zealand women's program. Qualifying second out of CONCACAF, Canada was drawn into the "group of death" at the 2014 FIFA U-17 Women's World Cup with European champions Germany, African champions Ghana, and Asian runners-up North Korea. Canada tied their first two games and secured a quarterfinal birth by defeating group winners Ghana in the final group stage game. Canada lost their quarterfinal match 3–2 to Venezuela.