Call-out culture (also known as outrage culture) is a form of public shaming that aims to hold individuals and groups accountable by calling attention to behavior that is perceived to be problematic, usually on social media. A variant of the term, cancel culture, describes a form of boycott in which someone (usually a celebrity) who has shared a questionable or unpopular opinion, or has had behavior that is perceived to be problematic called out on social media is "cancelled": they are completely boycotted by a large number of people, often leading to massive declines in celebrities' (almost always social media personalities) careers and fanbase.
Michael Bérubé, a professor of Literature at Pennsylvania State University, states, "in social media, what is known as 'callout culture' and 'ally theater' (in which people demonstrate their bona fides as allies of a vulnerable population) often produces a swell of online outrage that demands that a post or a tweet be taken down or deleted".
Lisa Nakamura, a professor at the University of Michigan, described cancel culture as a "cultural boycott" adding that "when you deprive someone of your attention, you're depriving them of a livelihood."
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- Bromwich, Jonah Engel (28 June 2018). "Everyone Is Canceled". The New York Times. Retrieved 16 March 2019.
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