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Company typePrivate
FoundedMumbai, Maharashtra, India
FoundersRupesh Jain and Ashish Bajaj
Number of locations
Online store
Area served
India, United States, United Kingdom
  • Diamond
  • Gold
  • Platinum
  • Increase ₹4.2 Cr. (2017)
  • ₹2.5 Cr. (2013)
OwnerRupesh Jain & Kalyan Jewellers
Number of employees
  • Increase 125 (2020)
  • 40 (2017)
  • 30 (2013)

Candere was founded in 2012 by Rupesh Jain and Ashish Bajaj as an Indian online portal for Gold, Diamond, Gemstone, Platinum jewellery and gold coins. Candere is a Latin word which means to glow or shine.



Rupesh Jain, raised in a family of retail jewellers; is an IT engineer from Mumbai. He served as the Company President at Ornet Technology and as a software engineer at L&T Infotech. His fascination in integrating retail jewellery with technology piqued his interest in creating this online portal which led to his collaboration with Ashish Bajaj, the then Vice President at Miles Software Solutions, to form Candere. Ashish exit the company in 2016.



An initial investment of 2.5 crore was made by Singularity Strategic, a Hyderabad based company, owned by Brijesh Chandwani and Subram Kapoor, which later rose to a total of 4.2 crores.

Mergers and acquisitions


In 2017 Kalyan Jewellers, an Indian jewellery store chain owned by the Kalyan Group invested in Candere forming a partnership between both. Kalyan Group purchased the stakes and the equity held by Singularity Strategic in Candere and some part held by its founder, for a sum of 40 crores.

Operations and alliance


Candere operates with a team of 110 employees which includes in house manufacturing of products. The company has partnered with e-stores like Amazon.com, Zivame, Yatra, Kotak, ICICI and HDFC.


  • Official Website: [1]
  • Official Blog Page: [2]