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Data Driven Logistics
IndustryDigital Media
Mobile communications
FounderKevin Griffiths, Kevin Taylor
HeadquartersStoke-On-Trent, Staffordshire, UK
Area served
Key people
Kevin Griffiths, Kevin Taylor
ProductsCanditv, Pen2PC, PenPod, Visualeyes, Vehicle/Order tracking Solution, MobileYes, Warehouse Management system WMS, transport management system (TMS)
Number of employees
21 (December 2008)

Canditv (candy-TV) is software developed by Data Driven Logistics, based in Stoke-on-Trent, Staffordshire in the UK.


Canditv utilises a standard mobile phone to interact with content displayed on any public video display in order to deliver content to the customer. By dialling a number that is displayed on screen, the customer can interact with the displayed content via the appropriate keypress on their phone.


Canditv is currently being studied by students at Staffordshire University. As part of a collaborative scholarship with Staffordshire University, it is being developed to create a new way to interact with the public.


  • Medallists for Project Excellence and Flagship Innovation at the BCS Industry Awards[1][2]
  • Winner of the 2008 West Midlands ICT Cluster ICT Excellence Award for "Best Innovative Product"[3][4]


Canditv sponsors a British cycling (Pinarello canditv rt) team.[5][6]


  1. ^ 2008 Project Excellence Award Winners and Medalists
  2. ^ "Archived copy". Archived from the original on 2008-12-07. Retrieved 2008-12-09.CS1 maint: archived copy as title (link)
  3. ^ "The Fourth Annual ICT Excellence Awards". West Midlands ICT Cluster. 2008-11-20. Archived from the original on October 4, 2008. Retrieved 2008-12-10.
  4. ^ "Mobile marvel hopes to put more tourists in control". The Sentinel. Staffordshire, UK. 2008-12-08. Retrieved 2008-12-10.
  5. ^
  6. ^