Canon ELPH (camera)
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The first camera in the ELPH series was sold in Japan as the IXY and in Europe as the IXUS. The minimalist body was designed by Canon's Yasushi Shiotani, in such a way that it would not look out of place inside a lady's handbag, and also look attractive when worn around the neck. The ELPH was, at the time, the world's smallest autofocus zoom camera, a fact which, along with its stylish stainless steel exterior, contributed greatly to its popularity. There were a number of models in the ELPH series.
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