|Melanie Perkins (CEO)|
|Products||Canva, Canva Pro, Canva for Enterprise, Canva for Education|
Number of employees
|1,023 (May 2020)|
Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations.
Users can choose from many professional designed templates, and edit the designs and upload their own photos through a drag and drop interface. The platform is free to use, and paid subscriptions like Canva Pro and Canva for Enterprise offer additional functionality. Users can also pay for physical products to be printed and shipped.
As of 2019, Canva last raised at a $3.2 billion valuation and has over 20 million users across 190 countries.
The company was founded on 1 January 2012 in Sydney, Australia by Melanie Perkins, Cliff Obrecht and Cameron Adams. In its first year, Canva had more than 750,000 users. Social-media and technology expert Guy Kawasaki joined the company as chief evangelist in April 2014. In 2015, Canva for Work was launched which gave businesses a tool for producing marketing materials.
During the 2016-17 financial year, revenue increased from $AU 6.8m to $AU 23.5m, with losses of $3.3m. In 2017, the company reached profitability and had 294,000 paying customers.
In May 2019, Canva experienced a security breach in which data of roughly 139 million users was hacked. The exposed data included real names, usernames, addresses and geographical information, and password hashes for some users.
During May 2019, the company raised another round of funding of $70m from General Catalyst and Bond and its existing investors Blackbird Ventures and Felicis Ventures, valuing Canva at $2.5 billion.
It was reported that Canva, among other Australian businesses, supported employees attending the Global Climate Strikes that took place on September 20 and 27, 2019. The strikes called for the Australian Government to take greater action on climate change and transition to renewable energy.
In October 2019, Canva announced that it raised an additional $85 million at a valuation of $3.2 billion, and launched an enterprise product.
In December 2019, Canva announced Canva for Education, a free product offering for schools and other educational institutions intended to facilitate collaboration between students and teachers.
In 2018, the company acquired presentations startup Zeetings for an undisclosed amount, as part of its expansion into the presentations space.
In May 2019, the company announced acquisitions of Pixabay and Pexels, two free stock photography sites based in Germany. These sites allow individual photographers to share their work for free, and the photos can be used by Canva users in their designs.
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How much it costs: Pro, $120/year per user; Enterprise, $360/year per user; free and discounted accounts available for nonprofits and educators.
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