|Products||Canva, Canva Pro, Canva for Enterprise, Canva for Education|
Number of employees
|1,500 (February 2021)|
|Available in||100 languages|
Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. The app includes templates for users to use. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality. Users can also pay for physical products to be printed and shipped.
Canva was founded in Perth, Australia, by Melanie Perkins, Cliff Obrecht and Cameron Adams on 1 January 2012. In its first year, Canva had more than 750,000 users. In April 2014, social-media and technology expert Guy Kawasaki joined the company as chief evangelist (brand promoter). In 2015, Canva for Work was launched, focusing marketing materials.
During the 2016-17 financial year, Canva's revenue increased from A$6.8 million to A$23.5 million, with a loss of A$3.3 million. In 2017, the company reached profitability and had 294,000 paying customers.
During May 2019, the company raised another round of funding of A$70 million from General Catalyst and Bond and its existing investors Blackbird Ventures and Felicis Ventures, valuing Canva at A$2.5 billion.
In October 2019, Canva announced that it had raised an additional A$85 million at a valuation of A$3.2 billion, and launched an enterprise product.
In May 2019, Canva experienced a data breach in which data of roughly 139 million users were hacked. The exposed data included real names of users, usernames, addresses and geographical information, and password hashes for some users. Canva's handling of the breach from a technical perspective was largely commended, but it faced criticism for an initial email to customers, which buried the details below self-congratulatory marketing content.
In 2018, the company acquired presentations startup Zeetings for an undisclosed amount, as part of its expansion into the presentations space.
In February 2021, Canva acquired Austrian startup Kaleido.ai and the Czech-based Smartmockups.
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How much it costs: Pro, $120/year per user; Enterprise, $360/year per user; free and discounted accounts available for nonprofits and educators.
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