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IndustryGraphic Design
FounderMelanie Perkins

Canva is a graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts.[1][2][3] It is used by non-designers as well as professionals.[1][4] The tools can be used for both web and print media design and graphics.[5]


The company was founded on 1 January 2012 in Sydney, Australia by Melanie Perkins. She previously founded Fusion Books, Australia's largest yearbook publisher.[6][7][8] In its first year, Canva had more than 750,000 users.[9] Social-media and technology expert Guy Kawasaki joined the company as chief evangelist in April 2014.[10] In 2015, Canva for Work was launched which gave businesses a tool for producing marketing materials.[11]

During the 2016-17 financial year, revenue increased from $AU 6.8m to $AU 23.5m, with losses of $3.3m. In 2017, the company reached profitability and had 294,000 paying customers.[12] As of 2018, the company employs 200 people with offices in both Australia and San Francisco. In January 2018, Perkins announced that the company had raised $40 million by Sequoia Capital, Blackbird Ventures, and Felicis Ventures, and it was valued at $1 billion.[13][14][12]

In June 2018, Canva announced it would be partnering with Dropbox to integrate its designs and images into the platform.[15]


  1. ^ a b Perez, Sarah. "Canva Launches A Graphic Design Platform Anyone Can Use". Tech Crunch. 26 August 2013.
  2. ^ Lancet, Yaara; Zukerman, Erez. "Canva review: Free tool brings much-needed simplicity to design process". PC World. 7 January 2014.
  3. ^ Swallow, Erica. "Canva Makes Great Design More Accessible". Forbes. 18 November 2013.
  4. ^ Handley, Ann (2014). Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. John Wiley & Sons. p. 275.
  5. ^ Hoisington, Corinne (2014). Technology Now: Your Companion to SAM Computer Concepts. Cengage Learning. pp. 11–20.
  6. ^ Stanton, Griffith, Kate, Hywel (2018). "The 30-year-old woman who designed a $1bn business". BBC News. Retrieved 14 January 2018.
  7. ^ Naughton, Julia (15 September 2016). "Canva CEO Melanie Perkins On Creating A Multi-Million Dollar Company". Huffington Post. Retrieved 14 January 2018.
  8. ^ Canva: Overview Crunchbase. Retrieved 20 December 2016.
  9. ^ Campbell, Rebekah (15 September 2014). "The Problem With Going Into Business With a Friend". The New York Times.
  10. ^ Pankaj, Mishra. Canva Raises $3 Million To Make Design Accessible To Everyone Tech Crunch. 16 April 2014.
  11. ^ "Graphic design startup Canva just turned into a unicorn". Fast Company. 8 January 2018. Retrieved 27 June 2018.
  12. ^ a b "New Sequoia China investment values Australian design company Canva at $1 billion – TechCrunch". Retrieved 27 June 2018.
  13. ^ Stanton, Kate; Griffith, Hywel (9 January 2018). "The 30-year-old woman who designed a $1bn business". BBC News. Retrieved 9 January 2018.
  14. ^ Chau, David (9 January 2018). "Canva: Online design startup joins generally overvalued 'unicorn' club". ABC News. Retrieved 9 January 2018.
  15. ^ "Aussie unicorn Canva is collaborating with Dropbox, and co-founder Cameron Adams says it's "not a big deal" - SmartCompany". SmartCompany. 21 June 2018. Retrieved 27 June 2018.

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