Capri Sun

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Capri Sun
Capri-Sun logo.svg
TypeJuice concentrate drink
DistributorBrand (as Capri Sun or Capri Sonne) is owned by Rudolf Wild Ltd worldwide. Distributed by:
Introduced1969; 50 years ago (1969) (as Capri Sonne)
Colorclear to yellowish
VariantsCapri Sun and Capri Sun Sport (drink pouch with varied flavors)
Big Pouch Capri Sun
Capri Sun Island Refreshers (a 16.5 ounce bottle)
Roarin' Waters Capri Sun (flavored water, 6.75 ounce pouch)
Websitewww.caprisun.com

Capri Sun (UK: /ˈkæpri/, US: /kəˈpr/) is a brand of juice concentrate drink owned by Capri Sun Group Holding in Switzerland, which is a privately held company of Hans-Peter Wild. It was introduced in 1969[1][2] and named after the Italian island of Capri.[3] Capri Sun has been distributed in the United States since 1981.[4] Kraft Foods is a licensed production partner for North America. In the Netherlands, France, the UK, Belgium and Ireland, it is distributed by Coca-Cola Partners.

Distribution[edit]

The standard box is filled with 10 pouches of liquid, and each pouch is 200 ml. In the U.S., Capri-Sun pouches are now six fluid ounces; previously they were 8 fl. oz. (240 ml).[5] The pouch is trapezoidal in profile when filled and rectangular when flat, with a flared bottom that makes the pouch able to stand upright when placed on a horizontal surface. A straw is supplied with each individual pouch. Other sizes, such as the 330ml pouch with a re-sealable cap, are available in some countries.[citation needed]

In 2014, after continued pressure to fix what consumers described as worm-shaped food mold in Capri Sun pouches, Kraft released a clear bottomed pouch to allow consumers to better inspect the product before consumption.[6] Additionally, the difficult to recycle package type has spurred environmental groups to pressure Kraft into redesigning their iconic pouch.[7]

Flavors[edit]

Flavors currently available are bold.[8][9][10]

Standard Pouches[edit]

  • Tropical
  • Strawberry
  • Strawberry Kiwi
  • Splash Cooler
  • Coastal Cooler
  • Pacific Cooler
  • Fruit Punch
  • Red Berry
  • Lemonade
  • Orange
  • Surfer Cooler
  • Mountain Cooler
  • Dragon Fruit Punch
  • Grape
  • Wild Cherry
  • Blackcurrant (UK)
  • Summer Berries' (SE/UK)
  • Alaska Iced Tea's
  • Apple (UK)
  • Apple & Blackcurrant (UK)
  • Apple & Cherry (UK)
  • Mango (UK)
  • Safari Fruits (SE/UK/DE)
  • Cola Mix (DE)
  • Multi Vitamin (DE)
  • Monster Alarm (DE)
  • Elfentrank Fairy Drink (DE)
  • Lemon Drop
  • Piña Mango
  • Atlantic Cooler
  • Strawberry Cooler
  • Banana
  • Tropical Blast
  • Cool Summer
  • Starfruits
  • Mystic Dragon
  • Power Team
  • Tea Berries
  • Multifruits
  • Zappberry

CapriSun Sport[edit]

  • Citrus Rush
  • Fruit Frenzy
  • Grape Blast

Roarin' Waters (Flavored Water)[edit]

  • Strawberry-Kiwi
  • Wild Cherry
  • Tropical Tide (Pineapple, Cherry and Orange)
  • Grape
  • Fruit Punch
  • Berry

Island Refreshers[edit]

  • Lemon Tea
  • Tropical Fruit

100% Juice[edit]

  • Apple
  • Berry
  • Fruit Punch
  • Grape

Sunrise[edit]

  • Tropical Morning
  • Orange Wake Up
  • Berry Tangerine Morning
  • Pumpkin Delight

Super-V[edit]

  • Apple
  • Berry
  • Fruit Punch
  • Extreme Cherry

Capri-Slushy[edit]

  • Strawberry-Kiwi
  • Wild Cherry
  • Fruit Punch
  • Orange Juice

Big Pouch[edit]

  • Fruit Punch
  • Maui Cooler
  • Strawberry Kiwi
  • Melonade
  • Sour Peach

References[edit]

  1. ^ ."History 1960-1969 - Wild". Retrieved 12 August 2015.
  2. ^ "Capri Sonne Company History". Archived from the original on 27 February 2015. Retrieved 27 February 2015.
  3. ^ "Capri-Sonne information page for parents (translated from German)". Archived from the original on 27 February 2015. Retrieved 27 February 2015.
  4. ^ "History 1980-1989 - Wild". Retrieved 12 August 2015.
  5. ^ "Your Favorite Kraft Brands". Recipes. Retrieved 12 August 2015.
  6. ^ Wong, Vanessa (10 April 2014). "Capri Sun Tackles Mold Problem With a New Pouch and Positive Spin". www.bloomberg.com. bloomberg. Retrieved 13 June 2016.
  7. ^ Johnson, Jim (30 April 2014). "Consortium targets Capri Sun in new push to emphasize recycling". www.plasticsnews.com. Crain Communications. Retrieved 13 June 2016.
  8. ^ "Capri Sun Juice Drinks and Flavors". parents.caprisun.com.
  9. ^ "Capri-Sun - Our Drinks". Capri-Sun.
  10. ^ "Discover the delicious varieties of Capri-Sonne". www.capri-sonne.com (in German).

External links[edit]