Capri Sun

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Capri Sun
Capri-Sun logo.svg
Type Juice concentrate drink
Distributor

Brand (as Capri Sun or Capri Sonne) is owned by Rudolf Wild Ltd worldwide. Distributed by:

Introduced 1969 (as Capri Sonne)
Variants Capri Sun and Capri Sun Sport (drink pouch with varied flavors)
Big Pouch Capri Sun
Capri Sun Island Refreshers (a 16.5 ounce bottle)
Roarin' Waters Capri Sun (flavored water, 6.75 ounce pouch)
Website www.caprisun.com

Capri Sun (UK /ˈkæpri/ or US /kəˈpr/) is a brand of juice concentrate drink owned by the German Company WILD and sold in laminated foil pouches. It was introduced in 1969[1][2] and named after the Italian island of Capri.[3] Capri Sun has been distributed in the United States since 1981.[4] Kraft Foods is a licensed production partner for North America. In the Netherlands, France, the UK, Belgium and Ireland, it is distributed by Coca-Cola Enterprises. As of 2015, 5 flavors are certified kosher by OK Kosher Certification. One pouch contains about 20 grams of sugar (10% for the 200 ml pouch).

Distribution[edit]

The standard box is filled with 10 pouches of juice, and each pouch is 200 ml. In the U.S., Capri-Sun pouches are now 9 fluid ounces (266 ml); previously they were 8 fl. oz. (240 ml).[5] The pouch is trapezoidal in profile when filled and rectangular when flat, with a flared bottom that makes the pouch able to stand upright when placed on a horizontal surface. A straw is supplied with each individual pouch. Other sizes, such as the 330ml pouch with a re-sealable cap, are available in some countries.

In 2014, after continued pressure to fix what consumers described as worm-shaped food mold in Capri Sun pouches, Kraft released a clear bottomed pouch to allow consumers to better inspect the product before consumption.[6] Additionally, the difficult to recycle package type has spurred environmental groups to pressure Kraft into redesigning their iconic pouch.[7]

Flavors[edit]

A pouch of Capri Sun apple juice

Flavors currently available are bold.[8][9][10]

Standard Pouches[edit]

  • Orange
  • Tropical Punch
  • Strawberry
  • Strawberry Kiwi
  • Splash Cooler
  • Coastal Cooler
  • Pacific Cooler
  • Fruit Punch
  • Red Berry
  • Lemonade
  • Surfer Cooler
  • Mountain Cooler
  • Grape
  • Wild Cherry
  • Blackcurrant (UK)
  • Summer Berries (UK)
  • Apple (UK)
  • Apple & Blackcurrant (UK)
  • Apple & Cherry (UK)
  • Mango (UK)
  • Safari Fruits (UK/DE)
  • Cola Mix (DE)
  • Multi Vitamin (DE)
  • Monster Alarm (DE)
  • Elfentrank Fairy Drink (DE)
  • Lemon Drop
  • Piña Mango
  • Atlantic Cooler
  • Banana
  • Tropical Blast
  • Cool Summer
  • VanCuren Berry
  • Green Granberry
  • Starfruits
  • Mystic Dragon
  • Power Team
  • Tea Berries
  • Multifruits

Roarin' Waters (Flavored Water)[edit]

  • Strawberry-Kiwi
  • Wild Cherry
  • Tropical Fruit
  • Grape
  • Fruit Punch
  • Berry

Island Refreshers[edit]

  • Lemon
  • Banana Pumpkin
  • Tropical Fruit

100% Juice[edit]

  • Apple
  • Berry
  • Fruit Punch
  • Grape

Sunrise[edit]

  • Tropical Morning
  • Orange Wake Up
  • Berry Tangerine Morning

Super-V[edit]

  • Apple
  • Berry
  • Fruit Punch
  • Extreme Cherry
  • Super Dalton

Capri-Slushy[edit]

  • Strawberry-Kiwi
  • Wild Cherry
  • Fruit Punch
  • Orange Juice

Big Pouch[edit]

  • Fruit Punch
  • Maui Cooler
  • Strawberry Kiwi
  • Melonade

References[edit]

  1. ^ "History 1960-1969 - Wild". Retrieved 12 August 2015. 
  2. ^ Capri Sonne Company History
  3. ^ Capri-Sonne information page for parents (translated from German)
  4. ^ "History 1980-1989 - Wild". Retrieved 12 August 2015. 
  5. ^ "Your Favorite Kraft Brands". Recipes. Retrieved 12 August 2015. 
  6. ^ Wong, Vanessa (10 April 2014). "Capri Sun Tackles Mold Problem With a New Pouch and Positive Spin". www.bloomberg.com. bloomberg. Retrieved 13 June 2016. 
  7. ^ Johnson, Jim (30 April 2014). "Consortium targets Capri Sun in new push to emphasize recycling". www.plasticsnews.com. Crain Communications. Retrieved 13 June 2016. 
  8. ^ "Capri Sun Juice Drinks and Flavors". parents.caprisun.com. 
  9. ^ "Capri-Sun - Our Drinks". Capri-Sun. 
  10. ^ "Discover the delicious varieties of Capri-Sonne". www.capri-sonne.com (in German). 

External links[edit]