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Captatio benevolentiæ is a Latin locution formed by the words captatio ('reaching or striving for') and benevolentia ('benevolence') in the genitive case; hence it means something like 'an attempt to get goodwill.' The expression is used to indicate the attitude of those that, with fine words, deception, flattery, try to persuade other people.
- In rhetoric, this expression refers to the technique of trying to capture the goodwill of the audience at the beginning of a speech or appeal.
- From a legal point of view this expression is meant the ability a person has to influence the vote in the city through the exploitation of its institutional role within the community in which the citizen lives.