Capterra

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Capterra is an online business-to-business provider that helps businesses find software solutions for almost every process of a business.

History[edit]

Capterra was co-founded in 1999 by Michael Ortner and Rakesh Chilakapati, and is based in Arlington, Virginia.[1][2][3] Capterra grew revenue by 633% from 2003 to 2006, and there were almost 10,000 vendors on the site by the end of 2007.[4][5] In 2009, the company added user reviews to the website.[2][6]

The company, in general, interacts with 2 different types of users, business owners(consumers) and software development companies.[7] Capterra features validated user reviews and independent research across hundreds of business software categories. The company, in general, interacts with 2 different types of users, business owners(consumers) and software development companies.[8] Capterra features validated user reviews and independent research across hundreds of business software categories.[9] The research includes reports like Capterra’s 2018 Top Tech trends survey[10][11], research into virtual reality employee training,[12] a report that looked at how SMBs manage technology investments (“What Technology are Small Businesses Investing In?”)[13], and the Project Management User Research Report, released in July 2019.[14][15]

From 2018 to 2019, Capterra’s reviews coverage nearly doubled, and the site offered one million verified software product reviews in August 2019.[16] Users can browse the database by software function or alphabetically; every category is broken down into sub-categories.[17] The site also offers a comparison tool for software solutions.

The website also provides nice and interactive sortable infographics which make the software selection process easy for its users.

Capterra works on a pay-per-click model where vendors pay only when a Capterra user clicks through to a vendor’s website.[18][19]

Capterra was purchased by Gartner in September 2015[20].

Awards[edit]

  • Inc. 5000 Fastest Growing Private Business 2007-2013[21]
  • Radius.com Best B2B Holiday Campaigns 2013[22]
  • Interactive Media Award for Outstanding Achievement in the Software Industry, 2008 and 2009[23]
  • Washington Business Journal Best Places to Work 2008[24]
  • Ranked #25 on Virginia Chamber of Commerce Fantastic 50, 2007[25]

See also[edit]

References[edit]

  1. ^ "The Capterra Story: Bootstrapping an Online Marketplace". www.ecommercetimes.com. Retrieved 2019-09-12.
  2. ^ a b Barrett, Amy (2010-09-01). "The Art of Airing Conflict". Inc.com. Retrieved 2019-09-12.
  3. ^ Rosen, James (2015-03-27). "Economists Credit Small Business 'Gazelles' With Job Creation". Fox News. Retrieved 2019-09-12.
  4. ^ "The Capterra Story: Bootstrapping an Online Marketplace". www.ecommercetimes.com. Retrieved 2019-09-12.
  5. ^ "Online resource finds, compares software". CONTRACTOR. 2007-12-01. Retrieved 2019-09-12.
  6. ^ Heath, Thomas. "The Yelp of business software' springs out of ping-pong culture at Virginia company". Washington Post.
  7. ^ Needleman, Sarah E. (2013-05-29). "Small Firms Bring Workers Into Loop on Health Law". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-09-19.
  8. ^ Needleman, Sarah E. (2013-05-29). "Small Firms Bring Workers Into Loop on Health Law". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-09-19.
  9. ^ Barrett, Amy. "The Case for User Reviews". Inc.
  10. ^ O'Loughlin, Eileen. "The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020)". Home Business.
  11. ^ "3 Powerful Ways HR Chatbots Save Time for Your Team". www.hrtechnologist.com. Retrieved 2019-09-19.
  12. ^ Pearson, Bryan. "Walmart, Lowe's And Others Are Getting Real About Training: How Immersive Tech Works". Forbes.
  13. ^ Lesonsky, Rieva (2019-01-09). "What to Expect in 2019: Technology Business Trends". SmallBizDaily. Retrieved 2019-09-19.
  14. ^ Lesonsky, Rieva. "Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know". Small Biz Daily.
  15. ^ July 10, Alison DeNisco Rayome in Project Management on; 2019; Pst, 6:45 Am. "Project management software: 7 biggest factors to consider before buying". TechRepublic. Retrieved 2019-09-19.
  16. ^ Haubrich, Maria Valdez (2019-09-09). "Small Business Payment Trends, Try a New Mobile Carrier". SmallBizDaily. Retrieved 2019-09-24.
  17. ^ "Online resource finds, compares software". CONTRACTOR. 2007-12-01. Retrieved 2019-09-24.
  18. ^ "The Capterra Story: Bootstrapping an Online Marketplace". www.ecommercetimes.com. Retrieved 2019-09-27.
  19. ^ "Online resource finds, compares software". CONTRACTOR. 2007-12-01. Retrieved 2019-09-27.
  20. ^ Leforestier, Ludovic (2017-01-20). "2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold". Institute of Industry Analyst Relations (IIAR). Retrieved 2019-06-05.
  21. ^ "Inc 5000 Capterra Profile".
  22. ^ Fugere, Lisa. "The Best B2B Holiday Marketing Campaigns You Didn't Know About". Radius.com. Retrieved 16 December 2013.
  23. ^ "Interactive Media Awards: Capterra". Interactive Media Awards, Inc. Retrieved 31 January 2014.
  24. ^ "Best Places to Work 2008". Washington Business Journal. Retrieved 31 January 2014.
  25. ^ "Fantastic 50 2007" (PDF). Goodman & Co., Virginia Chamber of Commerce. Retrieved 31 January 2014.

External links[edit]