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Captology is the study of computers as persuasive technologies.[citation needed]. This area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and computing technology[citation needed]. This includes the design, research, and program analysis of interactive computing products (such as the Web, desktop software, specialized devices, etc.) created for the purpose of changing people's attitudes or behaviors[citation needed].

B. J. Fogg in 1996 derived the term captology from an acronym: Computers As Persuasive Technologies. In 2003, he published the first book on captology, entitled Persuasive Technology: Using Computers to Change What We Think and Do.[1]

Captology is not the same thing as Behavior Design, according to BJ Fogg who is the person who coined both terms and created the foundation for both areas.

See also[edit]


  1. ^ Ian Leslie, "The scientists who make apps addictive", 1843, The Economist, October/November 2016.

Further reading[edit]

  • Fogg, B.J. (2002). Persuasive Technology: Using Computers to Change What We Think and Do. Morgan Kaufmann Publishers. ISBN 1-558-60643-2.
  • Teti, A. (2011). PsychoTech, il punto di non ritorno. La tecnologia che controlla la mente (in Italian). Springer-Verlag Italia. ISBN 978-8-847-01814-3.

External links[edit]