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Traded asNASDAQCARG (Class A)
Russell 2000 Component
  • Internet
  • Automotive
Founded2006; 13 years ago (2006)
FounderLangley Steinert
Cambridge, Massachusetts
Key people
Langley Steinert (CEO)

CarGurus is a Cambridge, Massachusetts-based automotive research and shopping website that assists users in comparing local listings for used and new cars, and contacting sellers.[1]


CarGurus was founded in 2006 by Langley Steinert, a co-founder of TripAdvisor.[2] Langley Steinert remains the CEO of the firm.[3] The company started off as an automotive community blog where consumers could post reviews and questions about local dealers, shops, and types of cars. Dealers expressed interest in advertising on the site, and the company changed its business strategy to connect dealers and consumers by putting inventory on the site.

From 2009 to 2011, the company's visitor traffic increased from 9 million per month to 21 million per month.[4]


CarGurus is an automotive research and shopping website that assists users in comparing local listings for used and new cars and contacting sellers. CarGurus uses algorithms to analyze and compare prices and features on cars for sale.[5] Users can search for specific cars in their local area and compare listings by price, features, and dealership reputation.[6] The company also offers a discussion platform for car enthusiasts and automotive experts, who submit questions, offer insight, gather and share information, and provide reviews.

CarGurus was privately owned until its $150 million IPO on 12 October 2017;[7] its board of directors includes Steve Kaufer, co-founder and current CEO of TripAdvisor, and Simon Rothman, formerly Global Vice President and General Manager of eBay Motors.

In 2018, CarGurus purchased the UK website and forum PistonHeads for an undisclosed amount. [8]

The company was involved in a trademark dispute with the Rich Rebuilds channel, who changed their name after legal action was threatened.


CarGurus ranked on the Inc. 500 Fastest Growing Private Companies in 2011, 2012, and 2013, and the Inc. 5000 in 2014, 2015, and 2016.[9] The company was also named to Forbes' Most Promising Companies list in 2015.[10] The company is based in Cambridge, MA.


As of January 1, 2014, CarGurus provides all used and new cars searches for[11]


  1. ^ Kirsner, Scott (2013-01-16). "Auto Shopping Site CarGurus Grows Into New Space". Boston Globe. Retrieved 2013-01-16.
  2. ^ "Web Gurus Launch". CNET. Retrieved 2007-01-25.
  3. ^ " Find and share automotive knowledge - CarGurus". Retrieved 2019-02-03.
  4. ^ "The Right Price On Used Cars". Clark Howard Show CNN. Retrieved 2011-03-08.[dead link]
  5. ^ "Kicking The Tires At CarGurus". The Washington Post. Archived from the original on 2013-04-13. Retrieved 2012-07-14.
  6. ^ "Get The Best Deal On A used Car". Kiplinger Personal Finance. Retrieved 2017-10-12.
  7. ^ "CarGurus' IPO proves you don't need early venture funding to succeed on Wall Street".
  8. ^ Haymarket agrees sale of PistonHeads to CarGurus,, retrieved 2018-12-06
  9. ^ "Inc. 5000 Fastest Growing Private Companies". Inc. Magazine. Retrieved 2017-10-12.
  10. ^ "Forbes Most Promising Companies". Forbes Magazine. Retrieved 2017-10-12.
  11. ^ " partners with to power online car searches". Boston Globe. Archived from the original on 2013-12-19. Retrieved 2013-12-18.