Carlos Tavares

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Carlos Tavares
Carlos Tavares 4 Genf 2018.jpg
Carlos Tavares at Geneva Motor Show 2018
Born (1958-08-14) 14 August 1958 (age 61)
NationalityPortuguese
EducationÉcole Centrale Paris
OccupationCEO of Groupe PSA
Children3

Carlos Tavares (born on August 14 1958) is a Portuguese businessman who serves as the chief executive officer and Chairman of the Managing Board of Groupe PSA, France's largest car manufacturer. He was formerly the chief operating officer at Renault[1]

Early life[edit]

Carlos Tavares was born in 1958 in Portugal.[2] He grew up in Lisbon.[2] He graduated from the École Centrale Paris.[3]

Career[edit]

Renault[edit]

Tavares started his career at Renault in 1981.[2] He was director of the Renault Mégane II project.[2]

Between 2004 and 2011, he worked for Nissan, Renault's partner in the Renault–Nissan Alliance (now Renault–Nissan–Mitsubishi Alliance), first as programme director and then as vice-president, product strategy and product planning.[4][5][2] In 2005 Tavares was appointed executive vice-president, joining the Board of Directors.[5] By 2009, he oversaw Nissan's presence in North and South America.[2]

By 2011, he moved back to Renault to become chief operating officer, the number two executive under Carlos Ghosn, the chairman and chief executive officer of Renault and Nissan.[6] Tavares had much in common with Ghosn, as both were "raised in Portuguese-speaking environments. Both went on to graduate from French Grandes Ecoles and - perhaps less surprisingly - both like fast cars". However, Tavares resigned from Renault on August 29, 2013, two weeks after publicly saying that he wanted to become CEO at an automaker, and Tavares reportedly refusing Ghosn's demand that he apologize to staff for the gaffe. It was said that Tavares was ambitious and sought more responsibilities at Renault, however Ghosn was only four years older and had no plans to step aside soon.[7]

Groupe PSA[edit]

Tavares has served as the chief executive officer and Chairman of the Managing Board of Groupe PSA since 2014, replacing Philippe Varin.[6] During his tenure, he has spearheaded cost-cutting measures and increased the company's market share in China, which returned Groupe PSA back to profitability after several years of losses.[1][8] In 2014, under his leadership, DS Automobiles is created as a stand-alone brand.[9]

Tavares became CEO of Groupe PSA in 2014.[10] As CEO, he gathered praise for the PSA take over of Opel and return to profitability of Opel, and for PSA's record sales and profits. However, PSA sales in China slipped again.[11] Futhermore, he instigated the proposed merger of PSA with Fiat Chrysler Automobiles.[12]

Personal life[edit]

Tavares has three children.[13] He has been an amateur race car driver since the age of twenty-two.[2] He has competed in the Rallye Monte-Carlo Historique.[1] He also collects classic cars and owns a 1979 Peugeot 504 V6 Coupé, a 1976 Alpine A110 and a Porsche 912 from 1966.[1] He had a career as a rally driver until the early 1990s. [14]

References[edit]

  1. ^ a b c d Michael Stothard, Classic rally car driving with the FT: Carlos Tavares, Financial Times, March 6, 2015
  2. ^ a b c d e f g Mike Ramsey, Renault's Carlos Tavares: Meet the Next Auto Boss, The Wall Street Journal, December 20, 2012
  3. ^ "PSA Peugeot: Executive Committee". Archived from the original on 2015-04-17. Retrieved 2015-04-14.
  4. ^ "Renault names Nissan U.S. boss Carlos Tavares as new COO". Reuters. 30 May 2011. Retrieved 14 January 2020.
  5. ^ a b "Renault boss Carlos Tavares leaves (30 August 2013)". Autocar India. Retrieved 14 January 2020.
  6. ^ a b Michael Stothard, Henry Foy, Peugeot taps former Renault executive Carlos Tavares as chief, Financial Times, November 25, 2013
  7. ^ "Carlos vs. Carlos: Peugeot move turns double-act to rivalry". March 3, 2014 – via www.reuters.com.
  8. ^ "Carlos Tavares' next frontier". Automotive News. October 24, 2016.
  9. ^ "PSA boss Tavares wants DS to become stand-alone brand". Automotive News Europe. March 4, 2014.
  10. ^ Laurence Frost; Gilles Guillaume. "Peugeot signs Dongfeng deal, recovery hurdles remain". Reuters. Retrieved 18 December 2019.
  11. ^ https://www.autonews.com/executives/how-tavares-turned-around-psa-and-opel
  12. ^ https://europe.autonews.com/automakers/tavares-has-car-manual-fixing-fiat-chrysler
  13. ^ Anne-Sophie Lechevallier, 'Carlos Tavares - L'homme providentiel de PSA', in Paris Match, 28 November 2013, p. 44
  14. ^ "Carlos Antunes Tavares - rally profile eWRC-results.com". eWRC-results.com.