Previously a Greenham Common activist and a corporate consultant, Carmel McConnell was inspired to found the Magic Breakfast by the impact of hunger and poverty on children’s school attainment in the East End of London.
In 2001, she founded the social enterprise Magic Outcomes that engages businesses in supporting primary schools in deprived areas, and the children’s food poverty charity Magic Breakfast. It provides free healthy breakfasts for UK primary schools where more than 35% of the pupils qualify for free school meals. The goal is to ensure that no child is too hungry to learn.
In April 2014, she was named as one of Britain's most influential women in the BBC Woman's Hour power list 2014.