Carmel McConnell

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Carmel Bridget McConnell MBE FRSA is a British author and campaigner, with a focus on child poverty, education and wellbeing.

Previously a Greenham Common activist and a corporate consultant, Carmel McConnell was inspired to found the Magic Breakfast by the impact of hunger and poverty on children’s school attainment in the East End of London.[1]

In 2001, she founded the social enterprise Magic Outcomes that engages businesses in supporting primary schools in deprived areas, and the children’s food poverty charity Magic Breakfast. It provides free healthy breakfasts for UK primary schools where more than 35% of the pupils qualify for free school meals. The goal is to ensure that no child is too hungry to learn.[2]

McConnell is a director of the UK School Food Trust, and a Fellow of the Royal Society of Arts. She has published five business management books.[3]

In April 2014, she was named as one of Britain's most influential women in the BBC Woman's Hour power list 2014.[4]

McConnell was appointed Member of the Order of the British Empire (MBE) in the 2016 New Year Honors for services to school food.[5]


  1. ^ "Magic Breakfast". Archived from the original on 2014-04-13.
  2. ^ "The Magic Breakfast".
  3. ^ "Carmel McConnell at Amazon".
  4. ^ "Woman's Hour Power List 2014 – Game Changers". BBC Radio 4.
  5. ^ "No. 61450". The London Gazette (Supplement). 30 December 2015. p. N22.