|Description||Psychological theory about the ideology of animal use|
|Term coined by||Melanie Joy, 2001|
|Related ideas||Anthrozoology, ethics of eating meat, speciesism, veganism, vegetarianism|
Carnism is a term coined by psychologist Melanie Joy to describe the ideology that supports the use of animals for food, clothing or other consumer products. The argument holds that carnism is a dominant belief system supported by a variety of defence mechanisms and mostly unchallenged assumptions. Joy coined the term in 2001 and developed the idea in her book Why We Love Dogs, Eat Pigs, and Wear Cows (2009).
Central to the ideology, according to this view, is the acceptance of meat-eating as "natural, normal, necessary, and nice."[n 1] An important feature of carnism is the classification of only particular species of animal as food, and the acceptance of practices toward those animals that would be rejected as unacceptable cruelty if applied to other species. This classification is culturally relative, so that, for example, dogs are eaten in China but may be family members in the West, while cows are eaten in the West but protected in much of India.
Another aspect is known as the meat paradox, namely that most people care about animals but embrace diets that involve harming them.[n 2] Psychologists suggest that this conflict between beliefs and behavior leads to cognitive dissonance, which they say meat-eaters relieve by avoiding consideration of the provenance of animal products, and by ascribing reduced sentience, cognitive ability and moral standing to animals they regard as food.
Meat, animal consciousness
Food psychologist Paul Rozin has called meat the "most tabooed – and the most favored," as well as the "most nutritive and most infective" of foods, a "magnet of ambivalence." Around 30 percent of the planet's land surface is devoted to livestock production. Ten billion land animals are killed annually in the United States for human consumption, including 8.5 billion chickens and over 100 million pigs.[n 3] In 2005 48 billion birds were slaughtered globally. In Asia, including China, Thailand, Vietnam and Cambodia, 13–16 million dogs and four million cats were killed for food annually as of 2003.
Meat is perceived around the world as food for those of higher status because of the amount of land and labor needed to produce it, and at the same time is the only class of food frequently proscribed by certain religions and subcultures. Rozin et al. (1997) suggested that the avoidance of meat was at an "early stage of moralization"; they defined moralization as the process by which activities regarded as morally neutral acquire a moral quality.[n 4] Arguments against eating animals date back to Ancient Greece. In the first century CE, the Greek historian Plutarch sought to shift the burden of evidence from vegetarians to meat-eaters:
Can you really ask what reason Pythagoras had for abstaining from flesh? For my part I rather wonder both by what accident and in what state of soul or mind the first man did so, touched his mouth to gore and brought his lips to the flesh of a dead creature, he who set forth tables of dead, stale bodies and ventured to call food and nourishment the parts that had a little before bellowed and cried, moved and lived.
From the 17th century until recently, Cartesian mechanism was a prevailing philosophy in the West. This denied that animals are conscious and maintained that they were simply automata that react to external stimulation. Notwithstanding the philosophical problem of defining consciousness, scientists now generally hold that animals have consciousness.[n 5]
Analyzing the history of vegetarianism and opposition to it from ancient Greece to the present day, literary scholar Renan Larue found certain commonalities in what he described as carnist arguments. According to him, carnists typically held that vegetarianism is a ludicrous idea unworthy of attention, that mankind is invested with dominion over animals by divine authority, and that abstaining from violence against animals would pose a threat to humans. He found that the views that farmed animals do not suffer, and that slaughter is preferable to death by disease or predation, gained currency in the nineteenth century, but that the former had precedent in the writings of Porphyry, a vegetarian who advocated the humane production of animal products which do not require animals to be slaughtered, such as wool.
Origin of the term carnism
In the 1970s traditional views on the moral standing of animals were challenged by animal rights advocates, including psychologist Richard Ryder, who in 1971 introduced the notion of speciesism. This is defined as the assignment of value and rights to individuals solely on the basis of their species membership. In 2001 psychologist and animal rights advocate Melanie Joy coined the term carnism for a form of speciesism that she argues underpins using animals for food, and particularly killing them for meat. Joy compares carnism to patriarchy, arguing that both are dominant normative ideologies that go unrecognized because of their ubiquity:
We don't see meat eating as we do vegetarianism – as a choice, based on a set of assumptions about animals, our world, and ourselves. Rather, we see it as a given, the "natural" thing to do, the way things have always been and the way things will always be. We eat animals without thinking about what we are doing and why, because the belief system that underlies this behavior is invisible. This invisible belief system is what I call carnism.
Opinion pieces in The Huffington Post, The Conversation, The Statesman, and The Drum praised the idea, saying the term made it easier to discuss, and challenge, the practices of animal exploitation. An article in the beef industry publication Drovers Cattle Network criticized the use of the term, saying it implied that eating animal foods was a "psychological sickness".
Joy introduced the idea of the "Three Ns of Justification," writing that meat-eaters regard meat consumption as "normal, natural, and necessary." She argues that the "Three Ns" have been invoked to justify other ideologies, including slavery and denying women the right to vote, and are widely recognized as problematic only after the ideology they support has been dismantled.
The argument holds that people are conditioned to believe that humans evolved to eat meat, that it is expected of them, and that they need it to survive or be strong. These beliefs are said to be reinforced by various institutions, including religion, family and the media. Although scientists have shown that humans can get enough protein in their diets without eating meat, the belief that meat is required persists.
Building on Joy's work, psychologists conducted a series of studies in the United States and Australia, published in 2015, that found the great majority of meat-eaters' stated justifications for consuming meat were based on the "Four Ns" – "natural, normal, necessary, and nice." The arguments were that humans are omnivores (natural), that most people eat meat (normal), that vegetarian diets are lacking in nutrients (necessary), and that meat tastes good (nice).
Meat-eaters who endorsed these arguments more strongly reported less guilt about their dietary habits. They tended to objectify animals, have less moral concern for them and attribute less consciousness to them. They were also more supportive of social inequality and hierarchical ideologies, and less proud of their consumer choices.
Edible or inedible
A central aspect of carnism is that animals are categorized as edible, inedible, pets, vermin, predators, or entertainment animals, according to people's schemata, mental classifications that determine, and are determined by, our beliefs and desires. There is cultural variability regarding which animals count as food. Dogs are eaten in China, Thailand, Vietnam, Cambodia and South Korea, but elsewhere are not viewed as food, either because they are loved or, as in the Middle East and parts of India, regarded as unclean. Cows are eaten in the West, but revered in much of India. Pigs are rejected by Muslims and Jews but widely regarded by other groups as edible. Joy and other psychologists argue that these taxonomies determine how the animals within them are treated, influence subjective perceptions of their sentience and intelligence, and reduce or increase empathy and moral concern for them.
Another central feature of carnism is the tension between the desire of most people not to harm animals, and their embrace of a diet that does harm them. This is known as the meat paradox. Psychologists argue that this conflict between beliefs and behavior results in cognitive dissonance, which meat-eaters attempt to mitigate in several ways. Bastian et al. (2011) found that people facilitate their practice of eating meat by minimizing the extent to which animals they eat have minds, emotional lives and moral standing. Avoiding consideration of the provenance of animal products is another strategy. Joy argues that this is why meat is rarely served with the animal's head or other intact body parts.
Ascription of limited mental capacity
Psychologists argue that meat eaters reduce cognitive dissonance by minimizing their perception of animals as conscious and able to experience pain and suffering, particularly animals they regard as food. This is a psychologically effective strategy, because organisms perceived as less able to suffer are considered to be of less moral concern, and therefore more acceptable as food.
A 2010 study randomly assigned college students to eat beef jerky or cashews, then judge the moral relevance and cognitive abilities of a variety of animals. Compared with students who were given cashews, those who ate beef jerky expressed less moral concern for animals, and assigned cows a diminished ability to have mental states that entail the capacity to experience suffering.
Studies in 2011 similarly found that people were more inclined to feel it was appropriate to kill animals for food when they perceived the animals as having diminished mental capacities; that, conversely, they perceived animals as having diminished mental capacities when told they were used as food; and, again, that eating meat caused participants to ascribe fewer mental abilities to animals. A separate study found that subjects who read a description of an exotic animal rated it as less sympathetic and less able to experience suffering if they were told that native people ate the animal.
Other studies replicated the finding that meat-eaters ascribed fewer human-like qualities to animals than did vegetarians. Researchers have found that meat-eaters specifically consider traditionally edible animals less capable of experiencing refined emotions, even though meat-eaters and vegetarians did not differ in their evaluations of non-food animals. Another study determined that perception of animals' intelligence is highly correlated with disgust at the thought of eating them, and that such perception is culturally influenced.
"Saved from slaughter" narratives
An illustration of dissonance reduction is the prominence given to "saved from slaughter" stories, in which the media focus on one animal that evaded slaughter, while ignoring the millions that did not.
Animals at the center of these narratives include Wilbur in Charlotte's Web (1952); the eponymous and fictional star of Babe (1995); Christopher Hogwood in Sy Montgomery's The Good, Good Pig (2006); the Tamworth Two; and Cincinnati Freedom. The American National Thanksgiving Turkey Presentation is cited as another example. A 2012 study found that most media reporting on it celebrated the poultry industry while marginalizing the link between living animals and meat.
- Joy introduced the "Three Ns of Justification," namely that meat-eating is regarded as "normal, natural, and necessary." Other psychologists developed this into the "Four Ns": "natural, normal, necessary, and nice."
- Loughnan et al. (2011): "Meat eating is morally problematic because it contrasts our desire to avoid hurting animals with our appetite for their flesh. This tension – to love animals and to love meat – is the essence of the meat paradox."
Bastian et al. (2011): "Meat is central to most people's diets and a focus of culinary enjoyment (Fiddes, 1991). Yet most people also like animals and are disturbed by harm done to them. This inconsistency between a love for animals and enjoyment of meat creates a 'meat paradox' (Loughnan, Haslam, & Bastian, 2010); people's concern for animal welfare conflicts with their culinary behavior."
- As of 2002 the top six per-capita meat consumers were Denmark, New Zealand, Luxembourg, Cyprus, the United States and St. Lucia. The average annual meat consumption in Denmark was 321.6 lb (145.9 kg) per person and in the United States 275.1 lb (124.8 kg). American consumers spend around $142 billion a year on meat.
- Rozin et al. offered cigarette smoking as an example of a practice further along in the moralization process. Values are more likely than preferences to promote cognitive consistency. Only a small minority of the public has moralized eating meat.
- Cambridge Declaration on Consciousness, 2012: "The absence of a neocortex does not appear to preclude an organism from experiencing affective states. Convergent evidence indicates that non-human animals have the neuroanatomical, neurochemical, and neurophysiological substrates of conscious states along with the capacity to exhibit intentional behaviors. Consequently, the weight of evidence indicates that humans are not unique in possessing the neurological substrates that generate consciousness. Non-human animals, including all mammals and birds, and many other creatures, including octopuses, also possess these neurological substrates." Ethologist Ian J. H. Duncan, 2006: "There seems to be some (but not universal) agreement that all the vertebrates are sentient. ... it is when we consider the invertebrates that the debate becomes intense."
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