Caroline R. Jones

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Caroline R. Jones
Caroline R. Jones.jpg
Born(1942-02-15)February 15, 1942
DiedJune 28, 2001(2001-06-28) (aged 59)
Alma materUniversity of Michigan
OccupationAdvertising executive
OrganizationJ. Walter Thompson,
Zebra Associates,
Caroline Jones Advertising

Caroline Robinson Jones (February 15, 1942 - June 28, 2001) was among the first female African-American advertising figures.


Caroline Robinson Jones was born in Benton Harbor, MI on February 15, 1942. She went on to graduate from the prestigious University of Michigan in Ann Arbor,Mi. Jones went on to work for advertising agencies such as J. Walter Thompson and BBDO. Jones later went on to found agencies that specialized in minority advertising, making her among the first to do so. She helped found Caroline Jones Advertising, Zebra Associates, and Mingo-Jones,[1] these were among the first agencies to be created by primarily African American executives and also among the first to focus on minority advertising. [2] Clients of Caroline Jones Advertising included American Express, the National Urban League,[1] and Miller High Life.[3] In 1979, her agency developed the slogan "We Do Chicken Right!" for Kentucky Fried Chicken (now KFC).[1] Caroline Robinson Jones died on June 28, 2001 from Cancer.


  1. ^ a b c "Caroline R. Jones: Trailblazing adwoman". O Say Can You See?. National Museum of American History. Retrieved 2 June 2015.
  2. ^ Elliott, Stuart. "Caroline Jones, 59, Founder Of Black-Run Ad Companies". The New York Times. The New York Times. Retrieved October 11, 2013.
  3. ^ Jones, Caroline Robinson. Caroline R. Jones Collection.