Caroline Rush

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Caroline Rush CBE is a marketing professional who is Chief Executive of the British Fashion Council.[1][2]

Her role is to promote the British fashion industry, particularly through organising London Fashion Week and the British Fashion Awards[3]


Caroline Rush started working in public relations and marketing in about 1992.[4] Her association with the British Fashion Council started in 1998, when she was employed by Annette Worsley-Taylor Associates, who were the creative and marketing consultants for the London Fashion Week.[4] She started a public relations agency called Crush Communications in 2002,[4] and became managing director.[5] The British Fashion Council appointed this company as the press office for all British Fashion Council initiatives, including the London Fashion Week and the British Fashion Awards, with Rush as a public relations strategy adviser to the British Fashion Council.[4]

Rush was appointed British Fashion Council joint chief executive in March 2009.[4][6][7] As joint Chief Executive, she oversaw the Council’s move into Somerset House in 2009.[8][9] In a restructuring, Rush became sole chief executive in June 2012.[2] Rush "played a key role in attracting brands such as Burberry and Pringle and British designers such as Antonio Berardi and Jonathan Saunders back to London."[6][10] Hilary Alexander credited Rush with changing London Fashion Week from being a 'poor cousin' compared with Paris, Milan and New York, "and showing that Britain is really where it all begins".[11]

Personal life[edit]

Rush lives in Wimbledon.[8] Her husband, Matt, is a PE teacher,[7] and was previously a professional footballer for West Ham, Norwich and Oldham.[12] Her daughter, Lana, was born 9 February 1997, and played in junior Wimbledon 2012.[13]

She was appointed Commander of the Order of the British Empire (CBE) in the 2015 New Year Honours for services to the British fashion industry.[14][15]


  1. ^ Daily Telegraph, Samantha Cameron toasts the cream of British fashion at 10 Downing Street, by Lisa Armstrong, 22 February 2012.
  2. ^ a b British Fashion Council official website[permanent dead link], Caroline Rush and Simon Ward, June 2010.
  3. ^ British Fashion Awards website
  4. ^ a b c d e British Fashion Council official website[permanent dead link], BFC Restructure Announcement, 12 March 2009.
  5. ^, Holidays, My Castle or Yours, 2006.
  6. ^ a b Scottish Fashion Awards Archived 2013-02-01 at, Caroline Rush.
  7. ^ a b The Independent, Winning formula: How can Britain produce Wimbledon champions?, by Liz Lightfoot, 18 June 2009.
  8. ^ a b The Edit Archived 2012-09-01 at the Wayback Machine, issue 02, Over coffee with British Fashion Council's chief executive, Caroline Rush, 2012.
  9. ^ BetterBlazers, How London Fashion Week Became Relevant: Caroline Rush.
  10. ^ Drapers Fashion Awards 2012, Caroline Rush.
  11. ^ Yahoo LifestyleHilary Alexander On Her FROW Style & The Designers Getting Her Heart Racing, 12 September 2012.
  12. ^ Unwin, Will (4 May 2018), "Careers cut short: Talking to ex-Hammer Matthew Rush", Football365
  13. ^ International Tennis Federation website, Lana Rush.
  14. ^ "No. 61092". The London Gazette (Supplement). 31 December 2014. p. N10.
  15. ^ 2015 New Year Honours List