This article needs to be updated.December 2016)(
|Founded||May 14, 2012|
|Southeast Asia, Taiwan, Hong Kong|
|Quek Siu Rui, Lucas Ngoo, Marcus Tan|
Number of employees
|201 - 500|
Carousell is a smartphone and web-based consumer to consumer marketplace for buying and selling new and secondhand goods. It is headquartered in Singapore. Carousell operates within Singapore, Malaysia, Indonesia, Taiwan, Hong Kong, and Australia. Carousell is currently available as a mobile app for both Apple and Android devices.
Carousell was founded in Singapore on May 14, 2012, by co-founders Quek Siu Rui, Lucas Ngoo, and Marcus Tan, all graduates of Ngee Ann Polytechnic The first item sold on Carousell was an Amazon Kindle e-reader for S$75. Carousell was subsequently registered as Carousell Pte. Ltd. on Jan 2, 2013.
Carousell received its first investment from Quest Ventures. In November 2013, Rakuten, with follow-on investments by Golden Gate Ventures, 500 Startups, and a few other investors invested $1 million in Carousell. Subsequently, in November 2014, Carousell announced that it received US$6 million in investment from Sequoia India. In August 2016, Carousell raised $35 million in their Series B funding round by Rakuten Ventures, Sequoia India, Golden Gate Ventures, and 500 Startups.
As of 2016, over 23 million items had been sold on Carousell and users had created over 57 million listings of new and used items for sale.
Carousell has expanded regionally to seven countries, including Australia, Hong Kong, Malaysia, Indonesia, and Taiwan. However, Carousell's expansion into Taiwan faces competition against headstart companies like Yahoo! and Ruten, which are already settled in the e-commerce market.
The company raised $85 million Series C funding in May 2018. The round was co-led by existing investor Rakuten Ventures and EDBI. Other participants included 500 Startups, Golden Gate Ventures and Sequoia India as well as new investor DBS.
Partnerships and collaborations
In January 2013, Singapore Press Holdings' ST Classifieds announced its collaboration with Carousell.
According to a Yahoo Finance article in August 2013, Carousell announced its partnership with Singapore Press Holdings (SPH) Magazines, a subsidiary of SPH, to create a mobile app called SheShops Marketplace, selling fashion and beauty items.
Carousell is an online mobile platform for consumers to buy or sell items. It lists and sells a variety of products. Items are prohibited for sale on Carousell if they are illegal or they violate the marketplace's community guidelines.
In a Yahoo Tumblr page, images of users posting photos or screenshots of their bad experiences they encounter on Carousell relating to scam, fraud and harassment have circulated on social media platforms like Facebook and Tumblr. Users of Carousell have also complained about cases of scams by fake sellers. The Singapore Police Force has reported that over 70% of e-commerce scams in 2018 took place on Carousell.
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