Carrols (Finland)

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Carrols in Helsinki, 2006

Carrols was a chain of fast-food restaurants in various cities in Finland.

The company originally came to Finland as a franchise of an international chain named Carrols Corporation. However, it was eventually completely bought by the Finnish company Tuko which in turn was acquired by the Finnish chain Kesko becoming a completely Finnish-owned company. In the process it was renamed from Carrol's to Carrols, losing the apostrophe.

The most famous hamburger in Carrols was the Club Burger, which was similar to the Big Mac in McDonald's. The chain also regularly served limited-time special hamburgers.

The chain was eventually bought out by another Finnish fast-food chain, Hesburger, which integrated it to itself almost fully. Almost all Carrols restaurants were converted to Hesburgers. This event caused a minor upset among the residents of Helsinki, since Hesburger is based in a rival city, Turku. Since the acquisition by Hesburger, only a few of the most famous Carrols restaurants remained under their original name, all of them located in the Greater Helsinki region (except one in Janakkala and one in Lahti). Although Hesburger serves the Club Burger in its menu, the limited-time special hamburgers have been discontinued.

In August 2006 new life was breathed into the Carrols brand when a pilot scheme was launched with Pikoil, an operator of Neste branded service stations across Finland. The pilot programme saw new Carrols restaurants opening at Pikoil sites in Imatra and Vantaa. One reason for the Carrols brand being used instead of Hesburger was that Hesburger already operates fast food restaurants under its own name at service stations run by the rival S-Group. Along with the launch of new Carrols restaurants, the Carrols.fi domain no longer pointed to the Hesburger site but instead to a relaunched dedicated Carrols site.

In 2012, Hesburger announced that the brand Carrols would be discontinued, and the last location in Oulunkylä was renamed Hesburger on May 29.

In 2016, Hesburger re-introduced the Clubburger for a limited time period.

See also[edit]

External links[edit]

  • Information about Pikoil project (In Finnish) [1].