In marketing, carrying cost or carrying cost of inventory refers to the total cost of holding inventory. This includes warehousing costs such as rent, utilities and salaries, financial costs such as opportunity cost, and inventory costs related to perishability, pilferage, shrinkage and insurance.
Excess inventory can be held for one of three reasons. Cycle stock is held based on the re-order point, and defines the inventory that must be held for production, sale or consumption during the time between re-order and delivery. Safety stock is held to account for variability, either upstream in supplier lead time, or downstream in customer demand. Psychic stock is held by consumer retailers to provide consumers with a perception of plenty.
The cost consist of four different factors:
- The expenses of putting the inventory in storage
- Salary and wages of workers
- Maintenance in the long term
- All utilities used in caring the storage 
Moreover, the carrying cost will mostly appear as a percentage number. It provides an idea of how long the inventory could be hold before the company making a lost, this also tells the manager: how much to order.
Why do companies hold inventory
Inventory is a property of a company that is ready for them to sale.There are five basic reasons that why a company need inventory.
2.Cater to Cyclical and Seasonal Demand
These kind of inventory are use for predicable events that would cause a change in people’s demand. For example, candy companies can starts to produce extra sweets that have long duration period. Build up seasonal inventory gradually to match people’s sharply increasing demand before Halloween. "
First of all, we need to go through the idea of economic order quantity (EOQ). EOQ is an attempt to balance inventory holding or carrying costs with the costs incurred from ordering or setting up machinery. The total cost will minimized when the ordering cost and the carrying cost equal to each other. While customer order a significant quantities of products, cycle inventory would be able to save cost and act as a buffer for the company to purchase more supplies."
This kind of inventory would save company a lot transportation cost and help the transition process become less time-consuming. For example, if the company request a particular raw material from overseas market. Purchase in bulk will save them a lot transportation cost from overseas shipment fees.
Dead inventory or dead stock is consisting of different kinds of products that was outdated or only a few consumer requests this kind of product. So manager pulled them from store shelves. To reduce costs of holding this kinds of products, company could hold discount events or imply price reduction to attraction consumers attentions.
Ways to reduce the lower Carrying Cost
For most firms they see profit maximizing, as their prior objectives. in order to reach higher profit here are some methods of reducing Carrying cost.
1. Base the number of stocks on the situation of Economics: The number of stocks should be changed with consumers demand, the situation of the industry also the exchange rate of the currency. When the economic is in recession or the currency depreciate residents’ purchasing power would decreased."
2. Improve the layout of warehouse: Instead of renting a new place, the manager might consider about the idea of rearrange the layout of the warehouse that they owned. An inefficient layout may increase the risk of shipping the wrong products to consumers this would both increase transportation cost and become time consuming. To improve the layout the company could either increase the reception area or apply segmentation. This will reduce the cost as well as increase labour’s productivity!
3.Build long-term agreements with suppliers: Signing long-term contract with suppliers may increase the supplier’s financial security and the company may receive a lower price. This will become a win-win situation. Also the supplier might be willing to decrease the time period of delivery their products to the warehouse, for example from once a month to once a week. Hence, the company would be able to switch to a smaller warehouse, as they don’t need to stock that much products at a time. Furthermore, this would also reduce the risks of loss and depreciation of the products.
4. Creating a effective database: The database should include things like retailer, date, quantity, quality, degree of advertising and the time taken until sold out. This will make sure that the future employees can learn from the past experience while making decisions. For example, if they manager want to hold a big discount event to clear the products that have been left in stock for a long time. Then he can go through the past data to find out if there is any event like this before and how was the result. The manager would be able to forecast the budget and make some improvements base on the past events’ record."
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