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Ceboom, a portmanteau of "Cebu" and "boom". It refers to the rapid economic development of Cebu in the early 90's.

Role of Typhoon Ruping[edit]

Super Typhoon Mike (PAGASA name: Ruping) crossed Cebu on November 13, 1990, destroying many houses in Cordova, sinking ships in the harbor, and leaving the metropolitan area without electricity and potable water.[1] It took about a month to restore electricity.[2]

Cebu leaders requested Manila for assistance but because the typhoon also paralyzed vital structures in the capital, the request was turned down.

Boom of Cebu's economy[edit]

After the typhoon Cebu's infrastructure was updated. Two major mall chains in the country, ShoeMart or SM (now called SM Prime) and Ayala, opened outlets in the city. Road widenings and construction projects mushroomed in the city. Traffic at the old Mactan-Mandaue Bridge (itself an engineering feat at that time) started to have bottlenecks.[3] (A second bridge was later constructed.)


CEBOOM was instrumental in Emilio Mario Osmeña's confidence to bid for the 1992 and 1998 presidential elections. It also strengthened the concept of the Federal State of Cebu.