Cebu Pacific

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Cebu Pacific
Cebu Pacific (2015).svg
IATA ICAO Callsign
5J CEB CEBU
Founded August 26, 1988 (1988-08-26) (as Cebu Air)
Commenced operations March 8, 1996; 20 years ago (1996-03-08)
Hubs
Frequent-flyer program Getgo
Alliance Value Alliance
Subsidiaries Cebgo
Fleet size 57 (Including Cebgo)
Destinations 56
Company slogan Why everyone flies
Parent company JG Summit Holdings, Inc
Headquarters

Airline Operations Center Building
Manila Domestic Airport Complex

Old Domestic Road, Pasay City, Philippines 1301
Key people
Revenue Increase PHP56.502 billion(US$1.242 billion)(2015)[2]
Net income Increase PHP4.387 billion (US$96.4 million)(2015)
Website www.cebupacificair.com

Cebu Air, Inc., operating as Cebu Pacific, is a Philippine low-cost airline based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3), Pasay City, Metro Manila, in the Philippines.[3] It offers scheduled flights to both domestic and international destinations. Its main base is Ninoy Aquino International Airport, Manila, with other hubs at Mactan-Cebu International Airport, Clark International Airport, Kalibo International Airport[4] Francisco Bangoy International Airport,[5] and Iloilo International Airport.[6]

The airline is a subsidiary of JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit. As of January 2013, the company has 3,297 employees. 2,565 were from operations, 429 from the commercial departments, and 303 from the support departments.[7] In October 2010, the airline completed an IPO of 30.4% of outstanding shares.[8]

In 2010, Cebu Pacific became the Philippines' largest airline based on number of passengers flown on domestic and international routes. According to Civil Aeronautics Board data, Cebu Pacific flew 2.45 million total passengers in the first quarter of 2010, nearly 110,000 more than Philippine Airlines, which carried 2.34 million systemwide during the same period.[9][10]

History[edit]

One of Cebu Pacific's ATR 72-500 aircraft in 2011.

The airline was established on 26 August 1988, and started operations on March 8, 1996. Republic Act No. 7151, which grants franchise to Cebu Air, Inc. was approved on 30 August 1991. Cebu Air, Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident, but resumed services later the next month following re-certification of its aircraft.[5] It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu and Metro Davao. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.

In the 2000s (decade), Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on 22 November 2001, with a twice-daily service to Hong Kong.[11] On 1 March 2002, it commenced thrice-weekly flights to Seoul.[12] Other regional flights were introduced and suspended later; however, including flights to Singapore (from 6 November 2002, to January 2003) and from Manila via Subic to Seoul (from December 2002) due in part to the effects of the SARS epidemic.[13]

The airline resumed its Manila-to-Singapore flights on August 31, 2006[14] and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector,[15] and in direct competition with Singapore Airlines' subsidiary SilkAir, CEB is now the only Philippine carrier serving the Cebu-Singapore-Cebu route after PAL terminated its direct service. The airline operates direct flights from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct service and is now code-sharing with Cathay Pacific for this route.[16]

In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four to five times weekly and Cebu-Singapore-Cebu flights from four to six weekly effective 25 January 2007. As of January 2008, it operates regional flights to Busan, Hong Kong, Singapore, Seoul-Incheon, Taipei and Bangkok beginning April 6, 2008 from its Cebu hub; and Bangkok, Guangzhou, Hong Kong, Jakarta, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon, Shanghai and Xiamen from Manila.

Cebu Pacific's plans to begin international flights from Clark were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only Singapore initially agreed to allow Cebu Pacific to fly scheduled flights from Clark to Singapore.[17] Cebu Pacific now operates routes from Clark to Bangkok, Cebu, Hong Kong, Macau and Singapore.[18]

In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR 72-500 aircraft, with six firm orders and eight options. It plans to initially offer flights to Boracay, using Boracay's Godofredo P. Ramos Airport.[19]

On 12 November 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport as its fourth hub. Cebu Pacific announced that it would initially fly internationally from Davao City to Singapore, Hong Kong and fly one domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced on May 8, 2008, while the service to Hong Kong commenced on May 9, 2008.[20]

In late 2007, Cebu Pacific mentioned that it was aiming to cross the Pacific and launch non-stop flights to the United States West Coast, Houston, Texas and Chicago, Illinois by mid-2009.[21]

On 18 December 2007, Cebu Pacific announced that it would exercise options on its recent ATR 72-500 turboprop order (initially six firm) to increase its firm order to 10.[22]

On 19 February 2008, Cebu Pacific Air received its first brand-new ATR 72-500 and expected to take delivery of another five ATRs from March to December 2008.[23] The initial two ATRs fly on routes such as Cebu to Bacolod.

Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320 aircraft on 20 March 2008. The new aircraft was to support CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.[24]

On 28 May 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5 million passengers in 2007, up 57.4 per cent from 2006[25]

On 22 July 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Caticlan being the first to depart at 0515 local time. On 1 August 2008, it moved its international operations to the terminal; thus, becoming the first airline to have regular international commercial flights from the new terminal.

In August 2009, Cebu Pacific became the first airline in the Philippines to use social media. The airline created a fanpage on Facebook and Twitter.[26]

On 6 January 2011, Cebu Pacific flew its 50 millionth passenger, from Manila to Beijing. The airline aimed to reach the 100-million-passengers mark in 2015.[27]

Cebu Pacific is planning to commence international long-haul flights to the Middle-East, the United States, Australia, and some parts of Europe using the Airbus A330-300.[28] The first long haul flight commenced to Dubai, United Arab Emirates on 7 October 2013.[citation needed]

Cebu Pacific is also applying for rights for a daily service to Auckland, New Zealand.[29]

In September 2014, Cebu Pacific announced non-stop, thrice-weekly flights between Manila and Dammam in Saudi Arabia which started on 4 October 2014 and Riyadh on 1 October 2014. [30]

On 2 March 2015, Cebu Pacific announced that it would cancel twice-weekly flights between Manila and Dammam on 29 March 2015.[31] The airline later announced that they would commence flights to Doha, Qatar from Manila, starting June 4, 2015.[32]

On 1 June 2015, Cebu Pacific announced its new branding effort through the launch of its new logo, which symbolizes the airline’s evolution from a low-cost pioneer to a major airline with larger operations.[33]

On 25 November 2015, Cebu Pacific announced its first US destination. The airline launched its four times weekly service between Manila and Guam starting on 15 March 2016.[34]

Destinations[edit]

Cebu Pacific flies to 33 domestic destinations, and to 25 international destinations in 15 countries

Fleet[edit]

One of Cebu Pacific's Airbus A319s at Hong Kong International Airport.
One of Cebu Pacific's Airbus A320s at Don Mueang International Airport
A Cebu Pacific Airbus A330

As of November 2016 the Cebu Pacific fleet consists of the following aircraft:[35]

Cebu Pacific Current Fleet
Aircraft In Service Orders Passengers
(Economy)
Notes
Airbus A319-100 5 156 Being phased out[36]
Airbus A320-200 36 180 Remaining 2 orders converted to A321neo.[37]
Airbus A321neo 32 240 Deliveries 2017–2021.[38] Order for two additional aircraft converted from A320.
Airbus A330-300 7 1[39] 436
ATR 72-500 8 72 Operated by Cebgo
ATR 72-600 2 14 78 Deliveries from Q3 2016, launch customer of the new high density Armonia cabin[40]
Total 57 48

In June 2011, Cebu Air Inc. announced that it was purchasing 30 Airbus A321neos and seven Airbus A320s for $3.8 billion, allowing it to more than double its fleet by 2021 and expand its international routes. The A320s would be delivered between 2015 and 2021, while the A321neo fleet would arrive from 2017 to 2021. The airline also took 10 additional options for the Airbus 321neos. Previous outstanding orders for 18 A320s to be delivered through 2014 brought the total Airbus order to 55.[41]

On 16 June 2015 at the 2015 Paris Air Show, the airline announced an order for 16 ATR 72-600 aircraft to meet growing demand in the Philippines for inter-island services. The airline will also be the launch customer of the new high density Armonia cabin.

On 22 January 2016 the airline received its first Airbus A320 with new livery. The aircraft was delivered brand-new from the Airbus factory in Toulouse, France.[42]

Formerly operated[edit]

A Cebu Pacific Boeing 757-200 at Hong Kong International Airport
A Cebu Pacific DC-9 during its last flight to Mactan-Cebu International Airport in 2006
Cebu Pacific Retired Fleet
Aircraft Entry in Service Year Retired Replacement
McDonnell Douglas DC-9-30
1996
2006
Airbus A319-100/Airbus A320-200
Boeing 757-200
2000
2006
Airbus A320-200/Airbus A330-300

Aircraft Cabin Interiorsi[edit]

Cebu Pacific A330 cabin
Cebu Pacific A320 cabin
Cebu Pacific ATR 72 cabin

Cabin Crew Uniforms[edit]

Old Uniforms (pre 2016)
New Uniforms (2016 onwards)

Partnerships[edit]

Cebu Pacific was the only Philippine-based member airline of Northwest Airlines' WorldPerks award travel program. WorldPerks offered regular travelers the ability to obtain free tickets, first-class upgrades on flights and other types of rewards. On August 1, 2006, Northwest and Cebu Pacific ended their mileage-accrual agreement[citation needed]. Cebu Pacific codeshares flight with Garuda Indonesia via Jakarta to Manila.

Global Eagle Entertainment Inc. (Nasdaq:ENT), a worldwide leading provider of content, connectivity and digital media solutions to airlines, today (10/29/2014) announced a new deployment of its WISE™ wireless inflight entertainment solution within the onboard connectivity platform SKYfi developed by KID Systeme GmbH, a division of Airbus, and installed on CEBU Pacific Air (PSE:CEB), the largest airline in the Philippines.[43]

On 16 May 2016, Cebu Pacific became a founding member of the world’s largest low-cost carrier alliance, Value Alliance.[44] It joined other pioneer members Singapore Airlines' Scoot, South Korea's Jeju Air, Thailand's Nok Air and NokScoot, Tigerair, Tigerair Australia, and Japan's Vanilla Air in the low-cost carrier network.[45] Cebu Pacific was also currently the only Philippine carrier which is a member to an airline alliance.

Accidents and incidents[edit]

References[edit]

  1. ^ CebuPac opens Kalibo hub
  2. ^ "Cebu Pacific operating profit more than doubles in 2015". Retrieved 7 May 2016. 
  3. ^ "Call Center / Guest Services / Product Ideas." Cebu Pacific. Retrieved on March 31, 2010.
  4. ^ CEB eyes Clark
  5. ^ a b "Directory: World Airlines". Flight International. 2007-04-03. p. 62. 
  6. ^ "CEB launches direct flights from Iloilo to Hong Kong, Singapore, Palawan, Gensan" (Press release). Cebu Pacific. July 16, 2012. Retrieved July 16, 2012. 
  7. ^ Amojelar, Darwin (June 30, 2014). "Layoffs begin at Tigerair amid takeover by Cebu Pacific". InterAksyon. Retrieved 2 July 2014. 
  8. ^ Blachly, Linda (October 26, 2010). "Cebu Pacific now largest LCC IPO offered globally". ATWOnline. Retrieved 10 June 2013. 
  9. ^ Thomas, Geoffrey (9 June 2010). "Cebu Pacific now Philippines' largest airline". Air Transport World. Retrieved 9 September 2016. 
  10. ^ "Philippine Airlines struggling as Cebu Pacific becomes largest carrier". Center for Aviation. 3 September 2010. Retrieved 9 September 2016. 
  11. ^ Cebu Pacific Flies to Hongkong
  12. ^ Cebu Pacific takes off for Seoul
  13. ^ "Flying between Subic Seoul". Cebu Pacific. Retrieved 31 March 2008. 
  14. ^ Flies Manila-Singapore
  15. ^ Cebu Pacific Flies direct flight to Singapore from Cebu
  16. ^ "Cebu Pacific Flies from Cebu to Hongkong". Retrieved 31 March 2008. 
  17. ^ Lack of reciprocal flight privileges keeps Cebu Pacific international flights grounded at Clark
  18. ^ Cebu Pacific now flying Cebu – Clark
  19. ^ Cebu Pacific orders up to 14 brand new ATR72-500 aircraft
  20. ^ "Cebu Pacific to make Davao its 3rd hub" (Press release). Cebu Pacific. 2007-11-12. Retrieved 2007-11-12. 
  21. ^ "Directory: CebuPac's next meal: Regional, US routes". 
  22. ^ "Philippines' Cebu Pacific to buy 4 more ATR turbo-prop planes - Forbes.com". Archived from the original on 4 June 2011. Retrieved 7 May 2016. 
  23. ^ "Cebu Pacific takes delivery of first ATR 72-500 aircraft". Cebu Pacific. Retrieved 22 March 2008. 
  24. ^ "Cebu Pacific expects new Airbus arrival". Retrieved 29 March 2008. 
  25. ^ Philippines Budget Carrier Cebu Pacific Is World No. 1 In Growth
  26. ^ "Why time is running out for the Singapore Airlines brand to get into Web 2.0". SimpliFlying - The Leading Airline Marketing Consultancy. Retrieved 7 May 2016. 
  27. ^ Cebu Pacific Reaches 50 Million Passengers Mark
  28. ^ "Cebu Pacific to launch budget long-haul flights in Q3 2013" Cebu Pacific. Retrieved 31 January 2012.
  29. ^ "Plans for direct flights from the Philippines". Stuff. Retrieved 7 May 2016. 
  30. ^ ABS-CBN News. "Cebu Pacific offers P1 fare to Saudi Arabia". Retrieved 7 May 2016. 
  31. ^ "Cebu Pacific Cancels Dammam Service from late-March 2015". Retrieved 7 May 2016. 
  32. ^ Agcaoili, Lawrence (15 March 2015). "Cebu Pacific adds Qatar route in June". Manila: The Philippine Star. Retrieved 15 March 2015. 
  33. ^ "Cebu Pacific reveals new logo". Rappler. 2 June 2015. Retrieved 9 September 2016. 
  34. ^ "Cebu Pacific Air – Why everyone flies". Retrieved 7 May 2016. 
  35. ^ "CEBU Pacific Air Fleet Details and History". Planespotters. 14 November 2016. Retrieved 17 November 2016. 
  36. ^ "4 more 5J A319 to G4". Air Transport World. 12 May 2016. Retrieved 12 May 2016. 
  37. ^ "Airbus backlog revision features 75 more A320s". Flightglobal. Retrieved June 7, 2016. 
  38. ^ "CEB doubles fleet again with new USD3.8B Airbus Deal" (Press release). Cebu Pacific. Retrieved September 11, 2013. 
  39. ^ "Cebu Pacific places order for 2 A330-300s" (Press release). Airbus. Retrieved July 29, 2016. 
  40. ^ "Cebu Pacific Air orders 16 ATR 72-600s at the Paris Air Show" (Press release). Cebu Pacific. Retrieved June 16, 2015. 
  41. ^ "Cebu Pacific orders 30 A321neos, firms seven A320 options" By Ghim-Lay Yeo, FlightGlobal. 16 June 2011
  42. ^ "Cebu Pacific Air – Why everyone flies". Retrieved 7 May 2016. 
  43. ^ "Wireless Inflight Entertainment Takes Off on CEBU Pacific Air With KID Systeme's SKYfi Platform Powered by Global Eagle Entertainment's WISE(TM) - Global Eagle Entertainment". Retrieved 7 May 2016. 
  44. ^ "CEB joins world's first pan-regional LCC alliance". CebuPacificAir.com. 16 May 2016. Retrieved 9 September 2016. 
  45. ^ Agence France Presse (16 May 2016). "Cebu Pacific, 7 other budget airlines form alliance". Retrieved 9 September 2016. 
  46. ^ "Accident Description". Aviation Safety Network. Retrieved 9 September 2016. 
  47. ^ Manlupig, Karlos (2 June 2013). "Cebu Pacific plane overshoots Davao airport runway". Retrieved 3 June 2013. 

External links[edit]