Cees Links

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Cees Links

Cees Links (born 1957) is a Dutch entrepreneur and the founder and CEO of GreenPeak Technologies, a fabless semiconductor company for smart home and Internet of things (IoT) applications.


Upon graduation from the University of Twente in 1982, Links started his career at NCR Corporation. As product manager, he was responsible for the first concept development and launch of the world’s first wireless LAN product in 1990, WaveLAN, a major innovation at that time. Throughout several acquisitions and divestitures (NCR, AT&T, Lucent Technologies and Agere Systems), Links continued his work in the wireless LAN area, which he turned into a multi-hundred million dollar business for Agere Systems. Links started as product manager, responsible for the initial WiFi marketing and concept creation and in 1996 became general manager of the WiFi business unit. He directly closed the deal[1] with Steve Jobs at Apple Computer in 1999 that ignited the growth of the wireless LAN industry. Though this deal, wireless LANs went on to become the standard communication feature as is known today.

Links has also been involved with wireless next generation technology breakthroughs in the ZigBee Alliance and the IoT. From 1991 until 2002, Links was involved in the establishment of the IEEE 802.11 standardization committee and the Wi-Fi Alliance. He was also instrumental in helping to establish the IEEE 802.15 standardization committee to become the basis for the ZigBee/Thread sense and control networking technology and standardization. He is an active member in the ZigBee Alliance.

GreenPeak Technologies[edit]

In 2004 Links founded GreenPeak Technologies (originally under the stealth name of Xanadu Wireless), where he was CEO. GreenPeak is a fabless semiconductor company with a strong focus on wireless for sense and control networks in Smart Home and Internet of Things applications. Links got the company launched and uniquely positioned in the market. He has grown the team to +100 people and accelerated growth.

In May 2016, GreenPeak Technologies was acquired by Qorvo, where Links became General Manager of the Wireless Connectivity business unit.


Links was recognized in January 2017 as Wi-Fi pioneer with the Golden Mousetrap Lifetime Achievement award.[2]

Early life, education and personal life[edit]

Links was born in 1957 and raised in Amsterdam, the son of Piet Links, a mathematics teacher. He has 6 siblings and grew up with an innate interest for technology, which developed into his passion for engineering during his teens.

Links holds a Masters Degree in Applied Mathematics and a Bachelor of Electrical Engineering from the Twente University of Technology in Enschede, the Netherlands. He graduated from an Advanced Business Management Course from the Fuqua School of Business, Duke University, Durham NC, USA.

Links lives in Maarssen, the Netherlands. He is married, father of five and grandfather of three.


Author of the book: “The Spirit of WiFi”, about the WiFi history. Subtitle: “WiFi: where it so suddenly came from, where it is today and where it is going in the future.” The Spirit of WiFi

Professor Wolter Lemstra for TU Delft wrote an in-depth study on “The Innovation Journey of WiFi”, issued by Cambridge Press and explaining Cees' role in the development of Wi-Fi.[3]


  1. ^ "Insight into Solar Cells Advances Performance | EE Times". EETimes. Retrieved 2017-07-28.
  2. ^ "WiFi Pioneer Cees Links Sets His Sights on the Smart Home". Design News. 2017-02-07. Retrieved 2017-07-28.
  3. ^ (PDF) http://assets.cambridge.org/97805211/99711/frontmatter/9780521199711_frontmatter.pdf. Missing or empty |title= (help)