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Dr. Brown’s Celery Tonic was, according to the company, first produced in 1868 in Brooklyn, New York. It was served in New York delicatessens starting in 1869 and sold as a bottled soda starting in 1886. The Food and Drug Administration objected to its being called a “tonic”, and in the 1900s the name was changed to Dr. Brown’s Cel-Ray (soda). Cel-Ray was so popular in the 1930s among New York City's Jewish community that it earned the nickname "Jewish Champagne". Dr. Brown’s briefly produced a diet Cel-Ray, but it was discontinued due to low sales. Other “celery tonics"/"celery sodas” were produced in the 1890s, but only Dr. Brown’s celery product remains today.
Cel-Ray was mentioned in:
the 1982 film Tootsie, not referred to as "Cel-Ray", rather "celery tonic" as the reason of what was spilled on the video tape and hence why a live performance of that day's show was required. ;
It was featured in an episode of Brad Tries... in 2011; Brad Jones thought it was fine on its own, but found it delicious after sipping it following a bite of peanut butter. The character of Billy Rose (played by James Caan) in the 1975 film Funny Lady habitually drank celery tonic, as an alternative to alcohol. It was used as a plot point joining assistant Harriet Smith and senator James Elton in the web series "Emma Approved", written and directed by the makers of "The Lizzie Bennet Diaries".