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Cell Broadcast (CB) is a method of sending messages to multiple mobile telephone users in a defined area at the same time. It is defined by the ETSI’s GSM committee and 3GPP and is part of the 2G, 3G, 4G LTE (telecommunication) and 5G standards. It is also known as Short Message Service-Cell Broadcast (SMS-CB) or CB SMS.
Unlike Short Message Service-Point to Point (SMS-PP), Cell Broadcast is a one-to-many geo-targeted and geo-fenced messaging service.
Cell Broadcast messaging was first demonstrated in Paris in 1997. Some mobile operators used Cell Broadcast for communicating the area code of the antenna cell to the mobile user (via channel 050), for nationwide or citywide alerting, weather reports, mass messaging, location-based news, etc. Cell broadcast has been widely deployed since 2008 by major[who?] Asian, US, Canadian, South American and European network operators. Not all operators have the Cell Broadcast messaging function activated in their network yet,[when?] but most of the currently used handsets support cell broadcast, however on many devices it is disabled by default and there isn't a standardised interface to enable the feature.
One Cell Broadcast message can reach a large number of telephones at once. Cell Broadcast messages are directed to radio cells, rather than to a specific telephone. The latest generation[when?] of Cell Broadcast Systems (CBS) can send to the whole mobile network (e.g. 1,000,000 cells) in less than 10 seconds, reaching millions of mobile subscribers at the same time. A Cell Broadcast message is an unconfirmed push service, meaning that the originators of the messages do not know who has received the message, allowing for services based on anonymity. Cell Broadcast is compliant with the latest EU General Data Protection Regulation (GDPR) as mobile phone numbers are not required by CB. The originator (alerting authority) of the Cell Broadcast message can request the success rate of a message. In such a case the Cell Broadcast System will respond with the number of addressed cells and the number of cells that have broadcast the Cell broadcast (alert) message.
The CB message parameters contain the broadcasting schedule. If the start-time is left open, the CBC system will assume an immediate start, which will be the case for Public Warning messages. If the end-time is left open, the message will be repeated indefinitely. A subsequent cancel message shall be used to stop this message. The repetition rate can be set between 2 seconds and to values beyond 30 minutes. Each repeated CB message will have the same message identifier (indicating the source of the message), and the same serial number. Using this information, the mobile telephone is able to identify and ignore broadcasts of already received messages.
A Cell Broadcast message page is composed of 82 octets, which, using the default character set, can encode 93 characters. Up to 15 of these pages may be concatenated to form a Cell Broadcast message (hence maximum length of one Cell broadcast message is therefore 1395 characters).
A Cell Broadcast Centre (CBC), a system which is the source of SMS-CB, is connected to a Base Station Controller (BSC) in GSM networks, to a Radio Network Controller (RNC) in UMTS networks, to a Mobility Management Entity (MME) in LTE (telecommunication) networks or to a core Access and Mobility management Function (AMF) in 5G networks.
The technical implementation of the cell broadcast service is described in the 3GPP specification TS 23.041 
- The 2G-CBC (BSC) interface is described in 3GPP standard TS 48.049; however, non-standard implementations exist.
- The 3G-CBC (RNC) interface is described in 3GPP standard TS 25.419.
- The 4G-CBC (MME) interface is described in 3GPP standard TS 29.168.
- The 5G-CBC (AMF) interface is described in 3GPP standard TS 29.518.
A CBC sends CB messages, a list of cells where messages are to be broadcast, and the requested repetition rate and number of times they shall be broadcast to the BSC/RNC/MME/AMF. The BSC's/RNC's/MME/AMF responsibility is to deliver the CB messages to the base station (BTSs), NodeBs, ENodeBs and gNodeBs which handle the requested cells.
Emergency communication system
Cell Broadcast is not affected by traffic load; therefore, it is very suitable during a disaster when load spikes of data (social media and mobile app), regular SMS and voice calls usage (mass call events) tend to significantly congest mobile networks, as multiple events have shown.
Broadcast messages are used in most countries to send emergency alerts, using as input a CAP (Common Alerting Protocol) message as specified by OASIS (organization) or Wireless Emergency Alerts (WEA) C-interface protocol, which has been specified jointly by the Alliance for Telecommunications Industry Solutions (ATIS) and the Telecommunications Industry Association (TIA).
Advantages of using Cell Broadcast for Public warning are:
- Sending out a Cell Broadcast message to a few or millions of people takes less than 10 seconds
- Cell Broadcast has a unique and dedicated ringtone and vibration
- Only an authorized authority and the serving mobile network are able to send out the Cell Broadcast messages
- 99% of all handsets used today support Cell Broadcast
- Cell Broadcast supports per CB-message a maximum message length of 1395 characters in Latin and 615 characters in Universal Coded Character Set (UCS-2) encoding in order to support e.g. Arabic, Chinese alphabet, Urdu, Greek alphabet.
- Cell Broadcast supports multiple languages
- Cell Broadcast supports the use of URLs and Web-links in the alert message
- Cell Broadcast supports Device Based Geo-Fencing
- Cell Broadcast supports the update within seconds of existing alert messages due to changing hazard situations
- Cell Broadcast supports the mechanism to inform and instruct people within seconds in the adjacent hazard areas
- Cell Broadcast is able to reach all mobile subscribers including roaming subscribers (in their own language)
- Cell Broadcast is not affected by mobile network congestion
- Cell Broadcast is not affected by access class baring and or SIM class baring
- Cell Broadcast is not affected by any data protection constraints as no personal data (subscriber identity or MSISDN) is required and used to deliver the message.
- Cell Broadcast can be used to address people present in an individual cell sector or large polygons covering a complete city or country.
- Cell Broadcast messages can be updated as incident conditions change during an event at the end of an event an all-clear can be given.
- Cell Broadcast is suitable for monthly or half yearly national public warning awareness tests
- Cell Broadcast enablement in the mobile network has no influence on the battery life of mobile devices
Cell Broadcast adoption rate
A point of criticism in the past on Cell Broadcast was that there was no uniform user experience on all mobile devices in a country.
Wireless Emergency Alerts and Government alerts using Cell Broadcast are supported in most models of mobile telephones. Some smart phones have a configuration menu that offer opt-out capabilities for certain public warning severity levels.
In case a national civil defence organisation is adopting one of the Wireless Emergency Alerts standards, WEA - formerly known as CMAS in North America, EU-Alert in Europe, LAT-Alert in South America, Earthquake Tsunami Warning System in Japan, each subscriber in that country either making use of the home network or is roaming automatically makes use of the embedded Public warning Cell Broadcast feature present in every Android (operating system) and iOS mobile device.
In countries[who?] that have selected Cell Broadcast to transmit public warning messages, up to 99% of the handsets receive the cell broadcast message (reaching between 85-95% of the entire population as not all people have a mobile phone) within seconds after the government authorities have submitted the message; see as examples Emergency Mobile Alert (New Zealand), Wireless Emergency Alerts (USA) and NL-Alert (Netherlands).
Public warning implementations
Many countries and regions have implemented location-based alert systems based on cell broadcast. The alert messages to the population, already broadcast by various media, are relayed over the mobile network using cell broadcast.
- Australia - Emergency Alert Australia
- Canada - Alert Ready
- Chile - Sistema de Alerta de Emergencias (SAE)
- Denmark - S!RENEN (English: THE S!REN)
- European Union - EU-Alert
- France - FR-Alert
- Germany - DE-Alert (MoWaS)
- Greece - GR-Alert
- Hong Kong - emergency alert system (EAS)  first used on March 9, 2022.
- Japan - Earthquake Early Warning
- Lithuania - LT-Alert 
- Netherlands - NL-Alert
- New Zealand - Emergency Mobile Alert
- Norway - Nødvarsel
- Oman - Oman-Alert
- Philippines - Emergency Cell Broadcast System (ECBS)
- Romania - RO-ALERT
- Saudi Arabia - KSA-Alert 
- South Korea - Korean Public Alert Service (used daily for regional COVID numbers and additionally almost daily for example to inform about the temporary closure of a metro line, missing people or cold weather)
- Spain - ES-Alert
- Sri Lanka - Disaster and Emergency Warning Network (DEWN)
- Taiwan - Public Warning Cell Broadcast Service 
- Turkey - UYARSİS
- Ukraine - currently being tested
- United Arabic Emirates - UAE-Alert
- United Kingdom - UK Emergency Alert System
- United States - Wireless Emergency Alerts
Countries in the process of implementation
The following countries and regions have selected Cell Broadcast to use for their national public warning system but are currently in the process of implementing.
- ^ a b c d e f g h i "Mobile Network Public Warning Systems and the Rise of Cell-Broadcast" (PDF). www.gsma.com. GSMA. January 2013.
- ^ "I always receive CB SMS message in my Galaxy S3. How can I disable this? | Samsung Pakistan". Samsung pk. Retrieved 6 December 2021.
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- ^ a b c "CellBroadcast". Android Open Source Project.
- ^ "5G Americas White Paper Public Warning Systems in the Americas" (PDF). www.5gamericas.org. 5G Americas. July 2018.
- ^ "Specification # 23.041". portal.3gpp.org. Retrieved 6 December 2021.
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- ^ "Alerter et protéger : déploiement national du dispositif FR-Alert". Ministère de l'Intérieur (in French). Retrieved 2022-10-30.
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- ^ https://www.isna.ir/news/98012812068/کدام-کشورها-در-شرایط-بحران-پیامک-هشدار-عمومی-می-فرستند
- ^ "Lithuania Public Warning and Information System". Archived from the original on 2019-08-27. Retrieved 2019-01-13.
- ^ "The Norwegian Government wants to strengthen civil emergency preparedness". Ministry of Justice and Public Security. 2022-04-01. Retrieved 2022-06-08.
- ^ "Saudi Arabia starts tests of emergency cell broadcast warnings system". 15 February 2021.
- ^ "Qué es el sistema RAN-PWS y por qué un SMS podría salvarte la vida en situaciones de emergencia". EuropaPress. 2022-07-26. Retrieved 2002-10-13.
- ^ "El sistema de avisos a la población ante emergencias estará operativo desde mañana en toda España".
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- ^ Davis, Nicola (2023-03-19). "UK launches emergency phone alerts public warning system". The Guardian. ISSN 0261-3077. Retrieved 2023-03-29.
- ^ "Govt looks for new SMS warning system to augment Emergency Alert". iTnews. Retrieved 6 December 2021.
- 3GPP - The current standardization body for GSM with free standards available
- 3GPP TS 23.041 Technical realization of Cell Broadcast Service (CBS)
- 3GPP TS 25.419 UTRAN Iu-BC interface: Service Area Broadcast Protocol (SABP)
- 3GPP TS 44.012 Short Message Service Cell Broadcast (SMSCB) support on the mobile radio interface
- 3GPP TS 45.002 Multiplexing and multiple access on the radio path
- 3GPP TS 48.049 BSC-CBC interface specification; Cell Broadcast Service Protocol (CBSP)
- 3GPP TS 29.168 Cell Broadcast Centre interfaces with the Evolved Packet Core; Stage 3