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From Wikipedia, the free encyclopedia
Cellufun Logo
Cellufun Screenshot
Type of site
Mobile game, Mobile social network
Available inEnglish, Chinese, Portuguese, Spanish, Italian, German, Russian
Created by
  • Cary Torkelson
  • Arthur Goikhman
  • Stephen Dacek

Cellufun, also known as Tylted, is a social gaming community available on mobile devices. Users create avatars to represent themselves. It blends chat and a large catalog of social games.

Cellufun partners with mobile operators, mobile device makers, and media companies such as AT&T Mobility, Verizon Wireless, MetroPCS, Virgin Mobile, RIM, AOL, and USA Today to deliver branded entertainment and marketing.[1]



In February 2013, six years after the company's original venture financing round[2] the Cellufun website and the Cellufun and Tylted brands were reacquired[3] by two of its founders, Steve Dacek and Arthur Goikhman, who are operating the website under the Cellufun brand.

Based on Wall Street in New York City, the company was founded in 2005[4] by Cary Torkelson, Arthur Goikhman and Stephen Dacek. For several years, the company relied on advertising as its sole source of revenue. In mid-2009, Tylted added a new revenue stream by introducing a premium virtual currency called "FunCoins" to complement the existing "earned" point system called Cellupoints.[5] Cellufun's community, as of July 2009, consisted of over 2 million registered users.[6]

Cellufun hosts casino games, board games, and traditional social titles. Some of the chat sections are used for other things such as role-play.

Its Gulf Rescue game, designed to raise awareness about the Deepwater Horizon oil spill, donated a percentage of all virtual goods revenues to the Greater New Orleans Foundation.[7]



On February 14, Cellufun scored at the highest level of the Mobile Industry by being awarded a joint win in the "Best Mobile Game" category at the Global Mobile Awards 2008,[8] held at the Mobile World Congress in Barcelona. Cellufun won for the multiplayer WAP game, Call of the Pharaoh, where players must work together to build a pyramid.


  1. ^ "From Madoff to Sully, news events inspire video games - CNN.com". edition.cnn.com. Retrieved 2021-07-19.
  2. ^ "Cellufun Secures Funding". 21 March 2007. Retrieved 22 March 2013.
  3. ^ "Cellufun Management Page". February 18, 2013. Archived from the original on May 6, 2013. Retrieved March 22, 2013.
  4. ^ "Cellufun reborn as mobile social game publisher Tylted | VentureBeat". venturebeat.com. 10 April 2012. Retrieved 22 October 2012.
  5. ^ O'Donnell, Jayne (December 24, 2009). "Unlike reality, virtual retail sales are hot, especially for avatars". USA Today. Retrieved April 28, 2010.
  6. ^ Cellufun passes 2m mobile gamers milestone | Mobile Entertainment News Archived 2012-09-04 at archive.today
  7. ^ "Cellufun Launches Gulf Rescue Game for Mobile". Daily Finance. June 16, 2010. Retrieved August 24, 2011.
  8. ^ Global Mobile Awards 2008 www.globalmobileawards.com