Celton Manx

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Celton Manx Limited
Type of site
Private Limited
Area servedInternational
Key peopleBill Mummery (Executive Director)
IndustryOnline gambling, Sports betting

Celton Manx Limited is a company that provides e-gaming products; its subsidiary SBOBET provides a platform for sports betting, live casino games, race betting and animated flash games.[1] It is headquartered in, licensed by and fully regulated by the Government of the Isle of Man, British Isles.[2]

In February 2009, Celton Manx was granted the first Isle of Man licence by the Isle of Man Gambling Supervision Commission to operate a live dealer online casino.[3][4]


The SBOBET platform is used to offer the following products:

Sports Betting[edit]

SBOBET Sportsbook offer over 500 sporting events per week in a multiple of languages and provide live soccer updates. Available sports include soccer, basketball, baseball, tennis, football, badminton, boxing etc. Apart from its online website, SBOBET also supports mobile betting via their Mobile Web, WAP and iPhone betting services.[5]

Online Casino[edit]

In 2009, The Isle of Man gave Celton Manx the unprecedented go-ahead to launch an online casino with live dealers.[3] Bill Mummery, executive director of Celton Manx, explained that online casino players from Asia take pleasure in finding the games available in casino surroundings with real-life dealers rather than playing in opposition to an automatic number generator.[6]

SBOBET Casino offers gaming choices such as live baccarat, roulette, sic bo, super slots, blackjack, bingo, keno and poker. Its video streaming technology aims to create a realistic casino experience for the players.[2]

Race Betting[edit]

According to SBOBET’s website, SBOBET race betting has introduced discount betting to its customers by offering them the ability to pay a lower amount for a bet than the actual stake amount, along with other features like Super Odds and Fixed Odds pricing services.[5]

Casual Games[edit]

Scratchcard, Red Dog and keno are examples of flash games that are available for play.[5]


The Appleby Award - Excellence in Use of Technology[edit]

Celton Manx won the Appleby Award for Excellence in the Use of Technology by the Isle of Man in 2009.[7]

EGR Awards - Asian Operator of the Year[edit]

The EGR Asian Operator of the Year Award was won by SBOBET in both 2009 and 2010.[8] SBOBET is also ranked as 14th on the list of Power 50 companies in eGaming Review's 2012 ranking of 50 most influential operators.[9] In 2011, SBOBET was ranked as 11th on the same list.

International Business of the Year[edit]

In 2010, Celton Manx won International or the year award which they sponsored three years later.[10]


Since 2010, Celton Manx Limited has sponsored the Bobby Moore Fund for Cancer Research UK charity.[11] Manx Cancer Help was also established to empower cancer patients, integrating professional help and communities to create a strong support system for them to live with, through and beyond cancer.[12] Celton Manx is to sponsor the Archibald Knox Ball in aid of Manx Cancer Help, to be held in September 2014 to affirm the efforts of the charity organization.[13]

Also, the Isle of Man Athletes Association's 2013 and 2014 track and field championships were sponsored by Celton Manx.[14][15]

Celton Manx Limited did sponsor the 2011 and 2012 STEP programmes. The scheme is designed for undergraduates to undertake a technical or business development project within a small or medium-sized organisation whilst also gaining valuable experience in the workplace.[16]


Celton Manx was the four-year shirt sponsor of West Ham United[17] from 2009 to the end of 2012-2013 season, and Cardiff City for 2010-2011 season.[18]

In August 2013, Celton Manx announced its Asian Betting Partnership agreements with five Barclays English Premier League teams, becoming the official Asian betting partner of Swansea City A.F.C., West Ham United F.C., Southampton F.C., Hull City A.F.C. and Norwich City F.C. for the 2013-14 season.[19]

It also took on the title sponsors for the inaugural Soccerex Asian Forum on 28 July 2010, Singapore.[20]


  1. ^ "Celton Manx Limited". Celtonmanx.com. Archived from the original on 2013-08-25. Retrieved 2013-08-26.
  2. ^ a b Celton Manx Official Website Archived October 26, 2010, at the Wayback Machine
  3. ^ a b "SBO granted first Isle of Man licence for live dealer casino". eGaming Review. 13 February 2009. Archived from the original on 10 July 2011.
  4. ^ "Isle of Man company launches live dealer online casino". Isle of Man Today. 5 March 2009. Archived from the original on 11 March 2009.
  5. ^ a b c SBOBET Official Website
  6. ^ "Celton Manx Ltd. starting up Live dealer casino". Online Casino Extra. 8 March 2009.
  7. ^ "The Awards for Excellence celebrate success in the Isle of Man". Isle of Man Newspapers. 2009. Archived from the original on 2009-11-08. Retrieved 28 July 2010.
  8. ^ "The EGR Awards Winners 2009". eGaming Review. 1 December 2009. Archived from the original on 2010-07-23. Retrieved 2010-07-28.
  9. ^ "SBOBET ranked 14th place in the 2012/2013 eGR Power 50". Sbobetimes.com. 2012-11-28. Archived from the original on 2013-08-08. Retrieved 2013-08-26.
  10. ^ "The Awards for Excellence go international - Business - Isle of Man Today". Iomtoday.co.im. 2012-08-02. Archived from the original on 2013-07-23. Retrieved 2013-08-26.
  11. ^ "Celton Manx sponsors Bobby Moore Fund Charity Golf Day | Isle of Man News". isleofman.com. 2013-06-24. Retrieved 2013-08-26.
  12. ^ http://www.manxcancerhelp.org/
  13. ^ http://www.iomtoday.co.im/news/business/celton-manx-to-back-fundraising-ball-for-charity-1-6503160[permanent dead link]
  14. ^ "Track and field champs take place at the weekend - Isle of Man Sport - Isle of Man Today". Iomtoday.co.im. 2013-06-28. Archived from the original on 2013-07-23. Retrieved 2013-08-26.
  15. ^ "Isle of Man Track and Field champs this weekend - Isle of Man Sport - Isle of Man Today". Iomtoday.co.im. 2014-07-04. Archived from the original on 2015-09-24. Retrieved 2014-07-08.
  16. ^ "Celton Manx Limited sponsors STEP Programme 2011 - Isle of Man Public Services". Gov.im. 2011-08-26. Archived from the original on 2011-06-08. Retrieved 2013-08-26.
  17. ^ "West Ham United and SBOBET". West Ham United FC. Archived from the original on 28 April 2009. Retrieved 4 December 2008.
  18. ^ Cardiff City Name SBOBET as New Club Sponsor[permanent dead link], Brands in Football, 29 September 2008, accessed 1 October 2009
  19. ^ Five Prominent Premier League Teams Forge Partnership with SBOBET Archived September 29, 2013, at the Wayback Machine, SBOBET BETimes, 26 August 2013, accessed 16 September 2013
  20. ^ "Global betting giant secures title sponsorship of the Soccerex Asian Forum". Soccerex. 26 March 2010. Archived from the original on 5 April 2010.

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