|Public limited company (Naamloze vennootschap)|
|Owner||Freehold: Blackstone Group
Leasehold operator: Pierre & Vacances
|Parent||Pierre & Vacances|
|Divisions||Center Parcs UK (associated, co-branded)|
Center Parcs is a European network of holiday villages. Originally founded in the Netherlands in 1968, today the common brand is operated by two separate companies: Center Parcs Europe (CPE) which is operated by Pierre & Vacances on mainland European sites owned by Blackstone Group; and Center Parcs UK, which runs holiday villages in the United Kingdom and Ireland, owned by Brookfield Properties Corporation.
Dutch entrepreneur, Piet Derksen started a sporting goods shop in 1953 at Lijnbaan, Rotterdam. Its name was 'Sporthuis Centrum', 'Sport House Centre'. It succeeded and Derksen expanded into 17 outlets across the Netherlands, and then added camping articles to the range.
In 1968, Derksen purchased woodland near Reuver so staff and customers could relax in small tents. The park, De Lommerbergen, was successful, the tents were quickly replaced by bungalows. In 1987, Center Parcs opened its first UK resort Sherwood Forest, Nottinghamshire. This brought the company into the sights of expanding brewer Scottish and Newcastle, who subsequently bought the group.
Center Parcs UK
In 2001, Scottish and Newcastle sold the UK side of Center Parcs to venture capitalists Mid Ocean. In December 2003 they agreed to sell the UK resorts to Arbor for £285 million, a special vehicle set up to float Center Parcs UK on the London Stock Exchange's Alternative Investment Market. However, after flotation in May 2006 Center Parcs UK Group PLC was sold to Blackstone Group, and subsequently re-registered as a private company. The chief executive, Martin Dalby, said that the company might add a fifth village. Late in 2004 it was announced it would be built in Woburn in Bedfordshire. Planning permission was initially turned down but Center Parcs won on appeal.
Whinfell Forest was originally built and operated by the Rank Organisation, as the sole competition to Center Parcs in the UK, however, after a short period of a few years, Oasis, as Rank had named it, was sold to Center Parcs. Whinfell Forest is not of the same build type as the traditional Center Parcs. Whinfell Forest lodges are mainly two storey and many are set in clusters, rather than off-set terraces. This means guests in a cluster have direct view of adjacent lodges, with less privacy. Center Parcs have updated many Whinfell Forest lodges and continue to add new lodges of an identical style to new lodges at their other UK parks, so now there are also many villas at Whinfell Forest the same style as in Sherwood Forest, Elveden Forest or Longleat Forest.
All activities, at all parks, except swimming and playgrounds, are charged, per use, ranging from <£5 to £80+ per person.
In 2003 Scottish & Newcastle sold the European sites to a joint venture of Pierre & Vacances (P&V) and DBCP, a German investment group. This was given the name CenterParcs Europe (CPE). P&V owned Europe's largest (in terms of bed-count) bungalow-vacation-supplier, Gran Dorado Resorts, a Dutch former joint venture of Vendex, Algemeen Burgerlijk Pensioenfonds, GAK and Philips Rentefonds. P&V brought Gran Dorado in the joint venture.
As CPE was based in Rotterdam, Netherlands the Dutch and European Commercial Competition Authority did not approve of combining Gran Dorado and CenterParcs, as it would effectively control the European market. After agreeing to a reduction in beds owned, CPE sold all but six Gran Dorado Resorts to Dutch Landal GreenParks. The remaining six parks were added to the CenterParcs: Loohorst (NL), Port Zelande (NL), Zandvoort (NL), Weerterbergen (NL), Hochsauerland (D) and Heilbachsee (D).
After the sale, five of the six remaining Gran Dorado Resorts parks were rebranded Sea Spirit from Center Parcs or Free Life from Center Parcs. The Weerterbergen-Resort was sold to Roompot because of the cost of bringing it to standard. All original Center Parcs resorts in the Netherlands, France, Belgium and Germany were sub-branded CP Original. Having completed the integration and rebranding exercise, Pierre & Vacances bought DBCP out of the partnership.
In 2006, after Blackstone Group bought Center Parcs UK plc, Pierre & Vacances agreed a deal to sell all of the freehold's on the CPE sites, in returning for a recurring operational lease on the sites. This hence allowed a further rebranding exercise, with all resorts branded Center Parcs. In January 2009, Sunparks launched alongside Center Parcs in Europe, as a low-cost brnad. Many of the former Gran Dorado resorts were rebranded in this exercise, but the sub brand was dropped in 2011 and the parcs were rebranded to Centreparcs.
Operations and facilities
There are now 26 resorts in the Netherlands, France, Belgium, Germany and the UK. No two villages are identical, however most share features that are common. Accommodation in is in villas or bungalows, clustered in a park and surrounded by trees and bushes. An exception is Park Zandvoort, set among sand dunes. Certain resorts also provide hotel rooms. The first village had features that have stayed popular like the swimming pool, shops and restaurants. The first dome arrived in 1980, named Subtropical Swimming Paradise in UK resorts and Aqua Mundo in European resorts. A range of sporting activities is available, with restaurants, spas, saunas, and massage.
In 2009 Center Parcs Europe divided its parks into two brands: "Center Parcs", which includes the 5-star parks, and "Sunparks", which includes the 3- or 4-star parks. At the beginning of 2011 the company decided to rename most Sunparks as Center Parcs.
Center Parcs UK and Center Parcs Europe consist of 26 resorts and Sunparks of 4. Also, there are six parks in development, and one park will be taken over from Landal Greenparks.
- In case of the former Gran Dorado Resorts, the 2002 "Added to portfolio"-date refers to the year these resorts were brought into the joint venture, although they were not re-branded as Center Parcs until 2003.
Three former Center Parcs sites were sold because they could not be expanded. They are now part of the Landal greenparks operation; they still continue to be used and have had some refurbishment:
|Country||Resort||City / Village||Region/County||Year opened||Year Sold|
|Netherlands||Het Vennenbos||Hapert||North Brabant||1970||1994|
|UK Resorts||European Resorts|
|Subtropical Swimming Paradise||Aqua Mundo|
|Jardin Des Sports/Sports Plaza||Sports Hall|
|Plaza/Piazza/Village Square||Market Dome|
|Wild Water Rapids||Wild River|
|Flumes and Slides||Tobbogans|
|Lakeview Hotel (Elveden Forest)||Hotel du Lac (Les Bois-Francs)|
|Aqua Sana||The Spa|
|The Pancake House||Pancake Shop|
- Other large European indoor sub-tropical leisure village: Tropical Islands Resort