The McLuhan Program in Culture and Technology started in 1963 as the Centre for Culture and Technology, initially a card pinned to the door of Marshall McLuhan's office in the English Department. It then had no organized program for research or teaching, but gained in prestige from the world-wide popularity of Understanding Media (1964) and grew in McLuhan's last decade in Toronto, assisted by Derrick de Kerckhove and McLuhan's son Eric, who became a director of the McLuhan Program International. In 1994, the McLuhan Program became a part of the University of Toronto's Faculty of Information. The program's curriculum is based on the works of Marshall McLuhan and other media theorists. In 2009, the Faculty of Information launched the Coach House Institute (CHI) as a clearly defined research unit under which the McLuhan Program in Culture and Technology now operates.