The Century Plaza Hotel
|The Century Plaza Hotel|
|Location||2025 Avenue of the Stars
Los Angeles, California
|Owner||Next Century Associates|
|Design and construction|
The Century Plaza Hotel in Los Angeles is a landmark 19-story luxury hotel forming a sweeping crescent design fronting fountains on Avenue of the Stars, adjacent to the twin Century Plaza Towers and the new 2000 Avenue of the Stars complex which houses Fidelity Investments, Comerica Bank, UBS Wealth Management, and talent agency CAA. It was known as the Hyatt Regency Century Plaza from 2006 to 2016, when it closed for reconstruction.
The Century Plaza Hotel opened on June 1, 1966 in the Century City neighborhood of Los Angeles on the former backlot of 20th Century Fox Studios. Fox still has its lot in the neighborhood, as well as its headquarters, Fox Plaza. Century City, known as the City of the Century (20th), was dominated for much of its early history by the Century Plaza Hotel, as it was the highest building on the hill, where the Presidential Suite looked all the way to the Pacific Ocean.
In 1961, developer William Zeckendorf and Alcoa bought about 180 acres (0.73 km2) from 20th Century Fox after the studio had suffered a string of expensive flops, culminating in the box-office disaster Cleopatra. The new owners conceived Century City as "a city within a city" with the arc-shaped, 19-story, 750-room Minoru Yamasaki-designed Century Plaza as the centerpiece of the new city.
Designed and marketed as the "World's Most Beautiful Hotel", the Century Plaza was known for many modern and high-tech features such as being the first hotel to have color televisions in all of its rooms.
When the Century Plaza began operating in 1966, its doormen wore red Beefeater costumes. The hotel was managed by Western International Hotels, which later changed its name to Westin Hotels. The hotel's ballrooms became the center for numerous high-profile events, including an opening charity gala in 1966 emceed by Bob Hope, who with singer Andy Williams entertained Ronald and Nancy Reagan and Walt and Lillian Disney. In 1967, 1,300 club-swinging police clashed with about 10,000 Vietnam War demonstrators as President Johnson spoke at a Democratic fundraiser at the hotel. On August 13, 1969, President Richard Nixon hosted a lavish state dinner in the Los Angeles Ballroom to celebrate the Apollo 11 moon landing astronauts.
In 1984, the hotel added a 322-room tower on the south portion of the property, adjacent to Olympic Boulevard. The Tower at Century Plaza was marketed as a luxury wing of the hotel and increased capacity to 1,072 rooms. Ronald Reagan by arrangement signed in as the first guest of the just completed Tower, while then Century Plaza Vice-President and Managing Director William Quinn greeted him on December 27, 1984. In 1999 the hotel rededicated its penthouse suite, the entire 32nd floor the Ronald Reagan Suite, attendees including Nancy Reagan. While Reagan was in office, he stayed in the Tower so frequently the media dubbed it his Western White House. President Reagan had recently celebrated his re-election to a second term as President on the stage of the Los Angeles Ballroom in the original Century Plaza Hotel on November 6, 1984. In 2000, soon after Westin was acquired by Starwood, the Tower was converted into a separate hotel under a more luxurious Starwood brand, The St. Regis Los Angeles. That hotel was then sold by the owners of the Century Plaza in 2005 to developers who closed it for conversion to residential use. With its 1980s ceilings too low to meet modern residential demands, the relatively new building was razed to make way for The Century, a high-rise condominium completed in fall 2009.
In 2006, after being managed for its entire forty-year history by Westin Hotels, the property was taken over by Hyatt Hotels and renamed Hyatt Regency Century Plaza. However, the sign above the main entrance reading The Century Plaza was left unchanged.
Sunstone Hotel Investors Inc. bought the Hyatt Regency Century Plaza in 2005 for $293 million and then spent $22 million upgrading the guest rooms and common areas. On June 1, 2008, Sunstone sold the Hyatt Regency Century Plaza to Next Century Associates for $366.5 million. The sale price of $505,000 per room was one of the highest-paid for a hotel in California. On December 18, 2008, the new owners announced plans to demolish the hotel and build a pair of fifty-story towers in its place. On April 28, 2009, The Century Plaza Hotel was added to The National Trust for Historic Preservation's list of the 11 most endangered historic places in America. In February 2010, the developer announced that it would renovate the historic hotel building and convert some of the floors to condominiums, rather than demolishing and replacing the building as previously proposed.
Renovation & Twin Tower Additions
The hotel closed on March 1, 2016 to begin the $2.5 billion overhaul. It ceased to be operated by Hyatt at this time. The two towers named Century Plaza North Tower and Century Plaza South Tower; that were to replace the hotel will now be built behind it. Designed by Pei Cobb Freed, they will contain a total of 290 condominiums. The original 726-room hotel tower will be rebuilt with 394 much larger guest rooms and 63 condominiums. The hotel's lobby will be opened to create a public space. The hotel will reopen in 2018 as Fairmont Century Plaza Los Angeles, managed by Fairmont Hotels and Resorts.
The Century Plaza has played host to various celebrities, foreign dignitaries, and presidents; among them, Marshal Josip Broz Tito, Moshe Dayan, Ronald Reagan, Prince Philip, and David Ben-Gurion. The hotel was the venue for the 1967 Emmy Awards, and the 1970 and 1971 Grammy Awards. It was also the venue for the 2009 and 2010 Visual Effects Society's prestigious annual awards ceremony.
In popular culture
- Vincent, Roger (3 June 2008). "Keys to Century Plaza Hotel handed over for $366.5 million". Los Angeles Times.
- Vincent, Roger; Groves, Martha (18 December 2008). "Developer's plan would demolish Century Plaza". Los Angeles Times.
- Groves, Martha (11 February 2010). "Deal spares Century Plaza hotel from wrecking ball". Los Angeles Times.
- Rudi, Mariella (26 January 2016). "A Witness To History Checking Out At The Century Plaza Hotel". westsidetoday.com. Retrieved 24 June 2017.
- Resource, Hotel News. "Fairmont Century Plaza Los Angeles to Open In 2018". www.hotelnewsresource.com. Retrieved 24 June 2017.
- Martin, Hugo (8 December 2015). "$2.5-billion makeover of Century Plaza Hotel is set to start in March". Retrieved 24 June 2017 – via LA Times.
- Vincent, Roger (19 January 2017). "Fairmont Hotels will operate the revamped Century Plaza hotel". Retrieved 24 June 2017 – via LA Times.
|Wikimedia Commons has media related to Century Plaza Hotel.|
- Seeing-stars.com: Los Angeles Landmarks, Century Plaza Hotel
- Los Angeles Conservancy: "The Century Plaza Hotel history and its planned demolition" article
- Los Angeles Times'.com: "Century Plaza as L.A. Statement"−(June 1, 2009)
- Story of the making of the Ronald Reagan Suite at the Century Plaza Tower — with photos.
- Story of the Century Plaza Hotel, Century City — with photos, Fox back lots, and hotel's 30th anniversary exhibits (1996).