Ceres Liner

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This article is about the bus line based in the Visayas. For the bus line based in Luzon, see Ceres Transport.
Ceres Liner
Ceres Liner logo.png
Ceres Liner No5446.jpg
A Yanson FB4J Ceres Liner 5446 heading to Candoni
Slogan "First In Service * Foremost In Fleet Maintenance"
Founded 1968
Headquarters Barangay Mansilingan, Bacolod City, Negros Occidental
Service area Philippines
Service type Intercity coach service
Fleet 300+ (Hino Motors, Kinglong, Higer, Nissan Diesel, MAN, Isuzu, Yutong)
Operator Vallacar Transit Incorporated

Ceres Liner is a bus line under Vallacar Transit Inc., the largest public land transportation company in the island of Negros, Philippines.[1] It operates bus transport service to the whole island of Negros from Bacolod City to Panay, Cebu, Bohol and Samar-Leyte islands.

History[edit]

The company was founded in 1968 by Ricardo B. Yanson and his wife, Olivia Villaflores Yanson, beginning with the purchase of one jeepney unit. This effort ultimately became a jeepney-assembly business. The then-jeepney line was named Ceres Motors (named after Yanson's youngest sibling, Ceres). In the early 1970s, the market was flooded with Ford Fieras; so the couple decided to diversify into a small bus line which plied the Bacolod City-Valladolid-La Carlota route (hence, Val-La-Car) and Ceres Motors became Ceres Liner.

By 1980, Ceres Liner had covered the whole island of Negros and in 1981, they ventured into Mindanao. They bought out Fortune Express and Bachelor Express, both Cagayan de Oro-based bus companies in 1985, and formed Rural Transit of Mindanao, while retaining the name of the latter, as one of the conditions of the contract of sale. In 2005, the conglomerate bought out Lilian Express Inc. and sister company Mary May Express, its fiercest business rival and became the dominant transit company in the island of Mindanao. In 2007, its buses pioneered travel through the Western Nautical Highway.

Bus terminals[edit]

Provincial destinations[edit]

Iloilo route network[edit]

Economy fare and air-conditioned

Negros route network[2][edit]

Economy fare

The Bacolod South Terminal, also known as "Sambok".

Two/non-stop and Air-conditioned

Cebu route network[edit]

Economy fare and air-conditioned

Trivia[edit]

  • The bus line is so popular that Negros residents substitute the word "Bus" for "Ceres".
  • Ceres Liner buses are painted yellow.

Sports teams[edit]

Ceres Liner operates sports teams (notably football).

See also[edit]

References[edit]