The term originated during the 1990s in Chicago, Illinois, and was further popularized by a satirical website dedicated to the Lincoln Park Chad Society, a fictional social club based in Chicago's upscale Lincoln Park neighborhood. The female counterpart to the Chad, in slang, is the "Trixie". A Chad was originally depicted as originating in Chicago's affluent North Shore suburbs (Highland Park, Evanston, Deerfield, Northbrook, Glenview, Glencoe, Winnetka, Wilmette, or Lake Forest), receiving a BMW for his 16th birthday, obtaining a law or business degree from a Big Ten University, belonging to a fraternity, moving to Lincoln Park, marrying a Trixie, and then moving back to the North Suburbs.
The term has been appropriated in the manosphere in incel forums to refer to sexually active alpha males. Within the manosphere, Chads are viewed as constituting the top decile in terms of genetic fitness. In online animation drawings in the manosphere he is further tagged with the last name Thundercock and is often depicted as muscular with a very pronounced crotch bulge. Chads are sometimes portrayed as the opposite to omega or beta males, are portrayed as aesthetically attractive and the term Chad is sometimes used interchangeably with slayer. Due to their characterization as being genetically gifted and privileged, though sometimes depicted as shallow, airheaded, arrogant, and overtly sexual, the term Chad is used in both a pejorative and complimentary way on incel forums.
- Kaduk, Kevin. Wrigleyworld: A Season in Baseball's Best Neighborhood (NAL Hardcover, 2006) ISBN 978-0-451-21812-4
- Tracy Swartz (April 24, 2008). "Talk of the town". Chicago Redeye (Tribune Co.). Retrieved 2 April 2014.
- Clay Risen (Aug 20, 2001). "Lincoln Park Trixie Society". Flak Magazine.
- "» Lifecycle". 15 January 2008. Retrieved 28 April 2018.
- "Virgin vs Chad Meme Is Taking Over the Entire Internet". 7 November 2017. Retrieved 28 April 2018.
- Nagle, Angela. "The New Man of 4chan." The Baffler 30 (2016): 64
- Mountford, Joseph (3 September 2015). "Creating Masculinities Online: Bronies and The Red Pill - J.B Mountford". Retrieved 28 April 2018 – via ResearchGate.
- Marwick, Alice, and Rebecca Lewis. "Media manipulation and disinformation online." New York: Data & Society Research Institute (2017).
- Lincoln Park Chad Society (archived) Website
- Lincoln Park Trixie Society Website at the Internet Archive Wayback machine.
- Lincoln Park Trixie Society Official Lincoln Park Website (Currently inactive)
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