Chad (slang)

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A Chad, in derogatory slang, is a young urban white man, typically single and in his 20s or early 30s.[1]


The term originated during the 1990s in Chicago, Illinois,[2] and was further popularized by a satirical website dedicated to the Lincoln Park Chad Society, a fictional social club based in Chicago's upscale Lincoln Park neighborhood. The female counterpart to the Chad, in slang, is the "Trixie".[3] A Chad was originally depicted as originating in Chicago's affluent North Shore suburbs (Highland Park, Evanston, Deerfield, Northbrook, Glenview, Glencoe, Winnetka, Wilmette, or Lake Forest), receiving a BMW for his 16th birthday, obtaining a law or business degree from a Big Ten University, belonging to a fraternity, moving to Lincoln Park, marrying a Trixie, and then moving back to the North Suburbs.[4]


The term has been appropriated in the manosphere in incel forums to refer to sexually active alpha males.[5] Within the manosphere, Chads are viewed as constituting the top decile in terms of genetic fitness.[6] In online animation drawings in the manosphere he is further tagged with the last name Thundercock and is often depicted as muscular with a very pronounced crotch bulge.[7] Chads are sometimes portrayed as the opposite to omega or beta males, are portrayed as aesthetically attractive and the term Chad is sometimes used interchangeably with slayer.[8] Due to their characterization as being genetically gifted and privileged, though sometimes depicted as shallow, airheaded, arrogant, and overtly sexual[9], the term Chad is used in both a pejorative and complimentary way on incel forums.[10][11]

See also[edit]


  1. ^ Kaduk, Kevin. Wrigleyworld: A Season in Baseball's Best Neighborhood (NAL Hardcover, 2006) ISBN 978-0-451-21812-4
  2. ^ Tracy Swartz (April 24, 2008). "Talk of the town". Chicago Redeye (Tribune Co.). Retrieved 2 April 2014.
  3. ^ Clay Risen (Aug 20, 2001). "Lincoln Park Trixie Society". Flak Magazine.
  4. ^ "» Lifecycle". 15 January 2008. Retrieved 28 April 2018.
  5. ^ "Virgin vs Chad Meme Is Taking Over the Entire Internet". 7 November 2017. Retrieved 28 April 2018.
  6. ^ Nagle, Angela. "The New Man of 4chan." The Baffler 30 (2016): 64
  7. ^ Mountford, Joseph (3 September 2015). "Creating Masculinities Online: Bronies and The Red Pill - J.B Mountford". Retrieved 28 April 2018 – via ResearchGate.
  8. ^ Marwick, Alice, and Rebecca Lewis. "Media manipulation and disinformation online." New York: Data & Society Research Institute (2017).
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