A Chad, in internet slang, is generally a sexually active "alpha male". The term has a history of being used by incels and other manosphere groups, though it has also become a slang term across the internet and among adolescents in general to refer to particularly attractive or confident males.
It was covered by a satirical website dedicated to the Lincoln Park Chad Society, a fictional social club based in Chicago's upscale Lincoln Park neighborhood. A Chad was originally depicted as originating in Chicago's affluent North Shore suburbs (Highland Park, Evanston, Deerfield, Northbrook, Glenview, Glencoe, Winnetka, Wilmette, or Lake Forest), receiving a BMW for his 16th birthday, obtaining a law or business degree from a Big Ten university, belonging to a fraternity, moving to Lincoln Park, marrying a "Trixie", and then moving back to the North Shore suburbs.
The term is used in incel forums to refer to sexually active "alpha males". Within the manosphere, Chads are viewed as constituting the top decile in terms of genetic fitness. In online animation drawings in the manosphere, a Chad is further tagged with the last name Thundercock and is often depicted as muscular with a very pronounced crotch bulge. One such depiction, in the "Virgin vs. Chad" internet meme of the late 2010s, contrasts a introverted and insecure "Virgin" with a muscular and egotistical "Chad". Chads are sometimes portrayed as the opposite to "omega" or "beta" males, and as aesthetically attractive. The term Chad is sometimes used interchangeably with slayer. Due to their characterisation as being genetically gifted and privileged—though sometimes depicted as shallow, air-headed, arrogant, and overtly sexual—the term Chad is used in both a pejorative and complimentary way on incel forums.
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But there are terms within this Chi-alect that are specific to the North and South Sides.
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