The slang term Chad has historically been used in different contexts. It originated in the UK where it was used to describe a particular humorous ad-hoc cartoon. Later, it was employed in Chicago, where it was used as a derogatory description for young, upper-class, urban males. In modern internet slang, the term generally refers to an "alpha" or otherwise hyper-masculine male.
The slang term "Chad" originated in the UK during World War II and was employed in a similar humorous manner as Kilroy was here. It later came into use in Chicago as a derogatory way to describe a young urban American man, typically single and in his twenties or early thirties.
In Chicago, the term was covered by a satirical website dedicated to the Lincoln Park Chad Society, a fictional social club based in Chicago's upscale Lincoln Park neighborhood. A Chad was originally depicted as originating in Chicago's affluent North Shore suburbs (Highland Park, Evanston, Deerfield, Northbrook, Glenview, Glencoe, Winnetka, Wilmette, or Lake Forest), receiving a BMW for his 16th birthday, obtaining a law or business degree from a Big Ten university, belonging to a fraternity, moving to Lincoln Park, marrying a "Trixie", and then moving back to the North Shore suburbs.
The term later came into use in incel forums to refer to sexually active "alpha males". Within the manosphere, Chads are viewed as constituting the top decile in terms of genetic fitness. In online animation drawings in the manosphere, a Chad is further tagged with the last name Thundercock and is often depicted as muscular with a very pronounced crotch bulge. One such depiction, in the "Virgin vs. Chad" internet meme of the late 2010s, contrasts an introverted and insecure "Virgin" with a muscular and egotistical "Chad". Chads are sometimes portrayed as the opposite to "omega" or "beta" males, and as aesthetically attractive. The term Chad is sometimes used interchangeably with slayer. Due to their characterisation as being genetically gifted and privileged—though sometimes depicted as shallow, air-headed, arrogant, and overtly sexual—the term Chad is used in both a pejorative and complimentary way on incel forums.
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But there are terms within this Chi-alect that are specific to the North and South Sides.
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