Champs Sports

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Champs Sports
Founded1984; 39 years ago (1984)
FounderBill Robinson
Number of locations
547 stores (January 2015)
Area served
Key people
Bryon Milburn (CEO)[1]
ProductsSports apparel, equipment, footwear, and accessories
ParentFoot Locker

Champs Sports is an American sports retail store, it operates as a subsidiary of Foot Locker.[2][3] Products sold at Champs Sports include apparel, equipment, footwear, and accessories. As of June 2019, there were 540 store locations found throughout the United States, Canada, Puerto Rico, and the U.S. Virgin Islands.[2] The stores are mainly located in shopping malls, and are 3,500 square feet (330 m2) on average.


Logo used until early 2022

Early years[edit]

Champs Sports was acquired in the 1980s by the Woolworth Corporation, then a specialty store division of the F. W. Woolworth Company. It, along with Foot Locker (which was owned by Woolworth and is now the name of the company that succeeded Woolworth), sold athletic merchandise, replacing the five and dime and department store concepts with the increasing specialty store concept.

In 1997, the Woolworth Corporation acquired the mail-order catalogue athletic retailer Eastbay for approximately 146 million dollars.[4]

The acquisition of Eastbay is a logical complement to our athletic business.

— Roger N. Farah, President, 1994–2000[4]

A few months later, on July 17, 1997, the F. W. Woolworth Company closed their remaining department stores. The surviving Woolworth Corporation changed its name to Venator Group, Inc., while continuing its focus on the specialty store idea.

21st Century[edit]

In 2000, after a decline in the market of sports apparel, Venator Group shuttered many of their stores, including 27 Champs Sports locations. This proved successful as high-end footwear grew in popularity.[5]


Swag Magazine[edit]

With the first issue released on August 28, 2012, Swag Magazine is a quarterly online magazine focused on showing sports fans a different side of athletes and celebrities. Champs Sports partnered with many companies, including Under Armour, Adidas, and Nike, giving fans an interesting look on sports. The magazine features athlete interviews, athletic gear, and interactive videos.[6][7]

Nike Yardline[edit]

On September 8, 2012, Champs Sports and Nike launched Nike Yardline, a store specializing in NFL apparel. The first store opened in the Willowbrook Mall in Wayne, New Jersey. Champs Sports and Nike stated that they are looking to expand the concept in the future.[8]

Between January 5–6, 2013, a Nike Yardline location was also opened in South Beach, Miami Beach, Florida during BCS weekend. The store displayed college football apparel featuring participating bowl teams, including Alabama Crimson Tide and Notre Dame Fighting Irish.[9]

On June 19, 2013, Champs Sports and Nike launched their second mall-based location in the Mall of America in Bloomington, Minnesota. Promoting the grand opening was Minnesota Vikings's running back Adrian Peterson, who signed autographs and released a new shoe style.[10][11]


From 2004 until June 18, 2012, Champs Sports sponsored the Florida Citrus Sports's annual college football bowl game. Each sponsorship is a four-year deal costing them $4.25 million. Vice president of Champs Sports Rob Brodersen commented, "As the premier mall destination for the core sports enthusiast, it is a natural fit for Champs Sports to continue our partnership with FCS. We are excited to strengthen our relationship and look forward to further success by building upon our athletic heritage with this high profile college bowl game."[12] Although the name of the bowl was changed, Champs Sports continued to remain an official partner of both the Russell Athletic Bowl and the Capital One Bowl through 2014.[13]


Dispute with Nike[edit]

In late 2002, Nike placed restrictions on stores that sold their products. These restrictions required stores, including Foot Locker and its subsidiaries, to sell less popular lines of merchandise alongside the high-end products. Knowing the sale of these products could negatively impact profits, Foot Locker refused to sell any Nike products unless they received better quality products. Both Nike and Foot Locker suffered from the lack of sales. A negotiated agreement ended the dispute in late 2003, and Nike products were re-admitted to the stores.[5]


  1. ^ "Foot Locker, Inc. - Announces Organization Changes".
  2. ^ a b "About Us". Foot Locker. Retrieved 18 June 2015.
  3. ^ "Champs Sports Information". Foot Locker. Archived from the original on 6 March 2013. Retrieved 22 February 2013.
  4. ^ a b "Woolworth acquires direct marketer". Advertising Age. Advertising Age. Retrieved 5 March 2013.
  5. ^ a b "History of Foot Locker, Inc". Funding Universe. Funding Universe. Retrieved 5 March 2013.
  6. ^ Glass, Alana. "LeBron James Headlines Champs Sports' SWAG Magazine". Forbes. Retrieved 5 March 2013.
  7. ^ "Champs Sports Ups Its Game with Launch of SWAG". Business Wire. Business Wire. Retrieved 5 March 2013.
  8. ^ Richard, Brandon. "Nike and Champs Launch Yardline, First Football Retail Destination". Sole Collector. Sole Collector. Retrieved 9 March 2013.
  9. ^ ""Nike Yardline at Champs Sports" on South Beach Delivers Premium Retail Experience". Nike, Inc. Nike, Inc. Retrieved 9 March 2013.
  10. ^ "NIKE, Inc. : Adrian Peterson Opens Doors to New Nike Yardline at Champs Sports". 4-Traders. 4-Traders. Retrieved 22 June 2013.
  11. ^ Kim, John (21 June 2013). "Nike Yardline Opening at Champs Sports in the Mall of America". Retrieved 18 June 2015.
  12. ^ "Champs Sports extends sponsorship of Orlando bowl game". Orlando Sentinel. Orlando Sentinel. Archived from the original on 7 July 2009. Retrieved 6 March 2013.
  13. ^ Romero, Iliana Limón (Jun 19, 2012). "FCS lands new title sponsor, changes name from Champs Sports to Russell Athletic Bowl". Orlando Sentinel. Archived from the original on 2019-10-26. Retrieved 2019-10-25.

External links[edit]