Changemakrs.com is a site based on quotes from various individuals ranging from celebrities to intellectuals, to even entrepreneurs. It is described as, "[a] place where people can be inspired and inspire others."
Changemakrs.com was initially created by a team of entrepreneurs in San Francisco, California who co-founded and work on the startup named Zerobird. In 2012, former Facebook employees Sacha Tueni and Matthias Wagner were working on app for a Twitter client, but attaining interest from investors was proving difficult. Focusing on a separate project, they built a tribute site to Steve Jobs that overlaid his best advice on top of stark, black-and-white photos of Jobs himself. The site quickly went viral, accumulating 3 million pageviews in about 48 hours. They then repeated that approach with many other famous figures like Albert Einstein and Lady Gaga, with similar results. This led to a platform where anybody could share and accumulate "bits and pieces of aspirational wisdom" - The creation of Changemakrs.com.
Red Bull featured one of the ChangeMakrs quotes of Arnold Schwarzenegger, which made the founders realize the potential of the site. They began speaking with other Red Bull-sponsored athletes, and ran a quote by kiteboarder Ruben Lenten. Matthias Wagner has also considered, as a further idea, a negotiation with Amazon; to possibly get a share of profits if people bought items from the site - Amazon - that provided context on a quote (seen on Changemakrs.com) that was said in a book or a movie.