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Sichuan Changhong Electric Co., Ltd.
Native name
Sìchuān chánghóng diànqì gǔfèn yǒuxiàn gōngsī
Traded asSSE: 600839
IndustryTelevision Manufacturer
FoundedOctober 1958; 60 years ago (1958-10)
HeadquartersMianyang, China
Area served
Key people
Zhao Yong 赵勇, President, Wang Fengzhao 王凤朝, Vice Chairman, G.M., Liu Tibing 刘体斌, Vice Chairman, Deputy G.M., Tan Mingxian 谭明献, Secretary, Board of Directors, Deputy G.M.
ProductsTV, Refrigerator, Air Conditioners,Set Top Boxes
Total equity12,741,313,930.51 RMB[1]
Number of employees
32,000[1] (May 20, 2011)

Sichuan Changhong Electric Co., Ltd. (Changhong) is a Chinese consumer electronics company based in Mianyang, Sichuan,[2] and founded on October 1958 in the same location. It is the second-largest manufacturer of televisions in China.[3] In 2004, 90% of the television sets exported from China to the United States were made by Changhong.[4]


Changhong emerged from the Changhong Machinery Factory, which was a state-owned large enterprise established in the 1950s.[5] The company, which was part of the 156 key projects that were aided by the Soviet Union, focused on the development and production of airborne fire control radar system.[5] By mid-1970s, Changhong began manufacturing products for civilian use when demand for military hardware declined, eventually focusing on the television product line.[6] During the next decade, it beefed up its technological capabilities with a series of partnerships with overseas companies such as the Japanese company National, where it imported tubes and advanced production lines to drive the volume production of television.[5] In 1980, the company already boasted the production of over 10,000 television units annually and by 1988, this number rose to almost a million units.[6] In 1994, the company was listed as a publicly traded company and, a year later, it was recognized as China's largest television manufacturer.[6]

Changhong has a minimal presence in North America, where it sells TVs through the online retailer Newegg.

Another line of products is the manufacturing of nickel–iron batteries. Changhong is the sole manufacturer of batteries for the Chengdu J-10.

In 2008, an offer was reportedly made by AMD for a 15% stake but was blocked by the Chinese government.

Presidents of Changhong: MA Zhang, 1957–61; SHI Fu, 1962-4; WANG Zhidong, 1966–74; KANG Naide, 1975–80; HU Zhengxing, 1981-2; WANG Jincheng, 1983-4; NI Runfeng, 1985-2004; ZHAO Yong, 2004-current.


  1. ^ a b "Changhong 长虹". 1994-03-11. Archived from the original on 2011-09-02. Retrieved 2014-06-14.
  2. ^ "Contact Us." Changhong. Retrieved on August 5, 2015. "Head Office Address: 35 East Mianxing Road, High-Tech Park, Mianyang, Sichuan, China" Chinese address: "四川省绵阳市高新区绵兴东路35号"
  3. ^ "Changhong, Jianghuai Auto, TCL, Zijin: China Equity Preview". Bloomberg. 3 August 2010.
  4. ^ Buckley, Chris (29 December 2004). "Changhong, China's largest TV exporter, announces a huge loss". The New York Times.
  5. ^ a b c Yu, Q.Y. (1999). The Implementation of China's Science and Technology Policy. Westport, CT: Quorum Books. p. 193. ISBN 1567203329.
  6. ^ a b c West, Douglas; Ford, John; Ibrahim, Essam (2012). Strategic Marketing: Creating Competitive Advantage, 2nd ed. Oxford: Oxford University Press. p. 558. ISBN 9780199556601.

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